
Ian J
Content Strategist
Kompetenzen

Meine Dienstleistungen

Arbeitserfahrung
Home Credit Philippines
Vollzeit • 4 yrs 10 mos
Content Strategist
Mar 2024 - Present • 2 yrs 7 mos
• Oversees the Home Credit website blog, creating SEO-optimized content on financial literacy, lifestyle, and practical consumer tips, while also writing award entries for the company. • Responsible for delivering engaging content to boost Home Credit's digital presence and bridge influencers to support various Home Credit campaigns. Focuses on strategic communication to enhance brand visibility and audience connection across digital platforms.
Online Content Strategist
Nov 2021 - Feb 2024 • 2 yrs 3 mos
In charge of delivering traffic and customer engagement through copywriting based on business and consumer insights. Responsibilities included copywriting for new user acquisition across emails and push notifications, SEO content creation, and managing digital platform visuals.
Editorial Assistant
ASSIST • Vollzeit
May 2017 - Sep 2021 • 4 yrs 4 mos
Supervised the editorial process of the iMPACT Magazine, AsianNGO’s own quarterly print magazine with over 30,000 readers worldwide that features a wide range of news, trends, insights and best practices from some of the most influential minds in the development sector. • Produced articles ranging from business, health, education, gender, agriculture, sustainability, inclusion, technology for good for the AsianNGO Weekly Newsletter sent to AsianNGO's subscribers, partners and contributors. • Conducted interviews and meetings with partners, experts, business leaders, and contributors. • Assisted in creating script, web copies and press releases for community projects such as the digital empowerment movement, DigiBayanihan, and disaster management board game, Master of Disaster (MOD). • Co-organized "Digital Strategies for Development Forum 2017" and "Digital Development Forum 2018" together with the Asian Development Bank. Responsibilities include assisting in the registration booth for delegates, coordinating the Breakout Sessions and taking part in the social media team. • Worked with the social media team during the relaunching of the digital empowerment movement, DigiBayanihan under ASSIST Social Actions. DigiBayanihan aims to provide digital literacy, digitally-enabled literacy and digital citizenship amongst all Filipinos. • Co-handled the social media team during the first-ever, In_Pact Asia Forum 2018, a summit that gathered luminaries of social innovation across the Philippines and beyond, to propel change-making and inclusive innovation through digital enablement and creative thinking. • Handled media and event partnerships for both ASSIST and its media arm, AsianNGO. • Co-managed the communications and visibility side of ASSIST on social media, print, and website.