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JINGXUAN LU
@hesselu
Senior Data Analyst
China
Englisch, Chinesisch, Japanisch
Über mich
Hi! I'm a BI & Financial Analyst with 5+ years of experience at industry leaders like NielsenIQ and collaborating with Accenture teams.
I turn raw data into growth strategies & automated workflows. My services include:
Data Automation: Python/VBA tools to scale efficiency.
Market Insights: Advanced web scraping, competitor, and consumer behavior analysis.
Financial Modeling: NPV, IRR, and revenue forecasting to mitigate risks.
BI Visualization: Dynamic, clear dashboards for data-driven decisions.
Expertise in Corporate Finance, FMCG, & Pharma. Let's grow your business!
Kompetenzen
JINGXUAN LU
offline •
Durchschnittliche Antwortzeit: 1 Stunde
Meine Dienstleistungen
Marktanalyse
I will do market research competitor analysis and data analysis
Marktanalyse
I will do china retail store checks, field research
Arbeitserfahrung
Senior Data Analyst / BI Development Engineer / Head of Real-World Study (RWS)
AstraZeneca • Freiberufler
Jan 2026 - Present • 6 mos
1.Provided end-to-end data solutions and commercialization consulting to large and mid-sized pharmaceutical companies, multinational consulting firms, and innovative drug developers as an independent consultant. 2.Independently managed the full project lifecycle—ranging from initial client needs assessment, business development, and multi-source heterogeneous data processing (ETL) to data modeling/analysis, AI-driven automation workflow implementation, and the delivery of BI insight reports. Projects covered therapeutic areas including oncology, metabolic diseases, and autoimmune disorders.
Strategic Planning Manager
Pfizer • Vollzeit
Jul 2023 - Jan 2026 • 2 yrs 6 mos
As a senior data analyst and strategic planning professional, I specialize in transforming complex data into actionable business intelligence. I have led financial-driven quantitative modeling (NPV, IRR, and peak sales forecasting) for 30+ core projects annually, successfully guiding pipeline developments. My expertise spans conducting independent market analysis on cutting-edge sectors, delivering data-backed insights directly to C-suite executives, and constructing forecasting models to optimize market access. Additionally, I partner with IT to integrate multi-dimensional data (covering 20,000+ terminal endpoints) via BI platforms to build comprehensive visual dashboards that monitor key performance metrics and drive efficient, data-driven decision-making.
Senior Business Analyst
NielsenIQ • Vollzeit
Apr 2021 - May 2023 • 2 yrs 1 mo
As a former Senior Business Analyst at NielsenIQ, I have a proven track record of delivering high-impact market research and data analytics solutions for global FMCG and retail clients. I managed the delivery of 500+ monthly, quarterly, and customized analytical reports annually, translating complex sales data into actionable marketing strategies. My expertise includes building precise consumer personas through offline channel audits and consumer behavior modeling to drive sales growth. Additionally, I utilized social listening platforms and web scraping (Python) to analyze social media sentiment across major platforms, driving a 10%+ ranking improvement for client products. With strong technical proficiency, I developed automated reporting tools using VBA and Python, boosting report generation efficiency by 50% and enhancing prediction model accuracy by 15% to optimize multi-category pricing strategies.
