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Alex L.
@hctorllana
AI Powered Digital Strategy Market Research Consultant
Argentinien
Spanisch, Englisch, Portugiesisch
Ăber mich
𥔠Expand your business with my extensive experience in scaling startups, ecommerce, and SaaS firms through data-backed strategies. I deliver high-impact results in market research, competitor analysis, and brand positioning. To accelerate growth, I provide end-to-end digital optimization, targeted ad campaigns, and AI-driven content creation including graphic design and video editing. Using advanced tools like Claude, ChatGPT, Gemini, Power BI, SQL, R, Amplitude, SimilarWeb, Conjura, and Brandwatch, I successfully transform raw data into market leadership and revenue đĄ·
Kompetenzen
Alex L.
offline âąÂ
Durchschnittliche Antwortzeit: 1 Stunde
Meine Dienstleistungen
PlattformĂŒbergreifende Entwicklung
I will do mobile app development, ios app, android app creation as mobile app developer
Portfolio
Arbeitserfahrung
Data & Growth Analytics Specialist
Mercado Libre âą Freiberufler
May 2026 - Present âą 3 mos
Focused on data-driven decision making, business intelligence, and funnel optimization for e-commerce and digital products. Built executive dashboards and automated reporting pipelines using Power BI, SQL, and advanced Excel models to track core KPIs, acquisition costs (CAC), and customer lifetime value (LTV). Performed deep-dive user behavior analysis and A/B testing insights via Amplitude to eliminate friction points in digital checkout funnels. Implemented web analytics frameworks and competitive tracking systems to support strategic positioning and data-backed market entry.
AI Growth & E-commerce Consultant
eBay âą Teilzeit
May 2025 - May 2026 âą 1 yr
Led end-to-end digital growth, market research, and e-commerce optimization for startups, SaaS companies, and online stores. Conducted advanced competitive analysis, consumer behavior studies, and trend tracking using tools like SimilarWeb, Brandwatch, and custom AI workflows. Designed and executed data-driven strategies (Power BI, SQL, R) to optimize conversion rates (CRO), user funnels, and digital marketing performance. Developed high-converting AI-powered content workflows, video ads, and creative assets to scale brand positioning and online sales.
Data & Growth Analytics Specialist
Shell âą Freiberufler
Jan 2025 - May 2025 âą 4 mos
Data-Driven Decision Making and Business IntelligenceBuilt executive dashboards and automated reporting pipelines using Power BI, SQL, and advanced Excel models to track physical product performance.Monitored core retail KPIs, customer acquisition costs (CAC), customer lifetime value (LTV), and product return rates.Translated complex sales and transactional data into actionable insights for inventory planning and revenue growth.Funnel Optimization and Physical Product E-commerceConducted deep-dive user behavior analysis across retail websites, marketplaces, and physical-to-digital checkout points.Identified and eliminated friction points in the digital shopping cart, shipping selection, and payment gateways.Leveraged testing insights to maximize conversion rates, reduce cart abandonment, and optimize the product discovery journey.
