Hamza Imtiaz

Web Analytics Manager

WeDoAllTech • Freiberufler

Feb 2024 - Mar 2025 • 1 yr 1 mo

I worked as a web analytics manager at Wedoalltech from February 2024 to March 2025, where I managed advanced tracking implementations using Google Tag Manager (GTM) and Google Analytics 4 (GA4), ensuring accurate data collection, event tracking, and performance reporting. I was responsible for implementing eCommerce tracking, conversion tracking, custom events, and data layer configurations to provide reliable insights for marketing and business decisions. I also set up and optimized Google Ads conversion tracking, resolved tracking discrepancies, fixed duplicate events, and improved overall data accuracy. Through detailed analytics audits and reporting, I helped improve campaign performance, optimize ROAS, and enable data-driven growth strategies across multiple projects.

GA4 & Google Tag Manager Specialist

NI Web Solutions • Freiberufler

Mar 2024 - Jul 2024 • 4 mos

Implemented complete GA4 eCommerce tracking using Google Tag Manager (GTM), including view item, add to cart, checkout, and purchase events with accurate revenue tracking. Set up and fixed Google Ads conversion tracking, configured enhanced conversions, resolved duplicate conversion issues, and ensured proper data flow between GA4 and Google Ads for accurate campaign optimization and improved ROAS.

Google Ads Consultant

Wynta and Willem • Teilzeit

Sep 2023 - Nov 2023 • 2 mos

Worked as a Google Ads Consultant, managing and optimizing paid advertising campaigns to improve conversions, lead generation, and return on ad spend (ROAS). I was responsible for campaign setup, keyword research, audience targeting, conversion tracking, and performance optimization.