
Andy Vu
Google Ads and SEO Leader Freelance
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Digital Marketing Lead / Google Ads Specialist
Freelance • Freiberufler
Sep 2019 - Present • 7 yrs 1 mo
Over 8 years of professional experience in digital marketing, specializing in Google Ads campaign management, advanced SEO frameworks, and conversion tracking architectures. Currently serving as an Account Manager and Marketing Lead at a specialized Google Ads agency, while successfully delivering tailored freelance strategies for international and local clients. Key Responsibilities & Expertise: • Google Ads & Performance Marketing: End-to-end management of Search, Performance Max, Display, and Shopping campaigns. Expert in budget allocation, bid strategies, negative keyword pruning, ad copy testing, and quality score enhancement to maximize ROAS and minimize CPA across varied sales funnels (TOFU-MOFU-BOFU). • Advanced SEO & Generative Optimization: Deeply experienced in Semantic SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and E-E-A-T frameworks. Conduct thorough keyword mapping, content structure design, and technical audits to build long-term domain authority and capture high-intent search queries. • Conversion Tracking & Data Infrastructure: Complete setup and debugging of Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversions API (CAPI), and custom event tracking. Establish bulletproof measurement systems to record accurate form submissions, sales, call leads, and user interactions. • Landing Page & Front-End Enhancement: Utilize HTML and CSS to create clean, responsive UI layouts, custom CTA containers, and conversion-focused landing page structures that significantly boost lead conversion rates. • Strategic Campaign Planning & Budget Management: Proven track record in executing multi-channel paid strategies, budget modeling, competitor research, and deliverable forecasting—including managing monthly advertising budgets to drive high-margin revenue goals. Committed to transparent communication, continuous A/B testing, and delivering scalable growth for every client.