Usama Rao

Amazon PPC Manager

Blooming Sweet Life • Freiberufler

Dec 2025 - Present • 7 mos

I am currently working at Blooming Sweet Life as a PPC Manager, where I manage and optimize advertising campaigns for Amazon private label products. My role includes creating and structuring PPC campaigns, performing keyword research, and continuously optimizing campaigns to improve performance and profitability. I handle daily campaign monitoring, bid adjustments, search term analysis, and negative keyword management to reduce ACOS and increase conversions. I have also worked on launching campaigns for new product variations and scaling existing campaigns to drive more sales and improve organic rankings. During my time at Blooming Sweet Life, I have successfully managed high advertising budgets, improved campaign efficiency, and helped increase overall sales through data-driven strategies. I focus on testing new keywords, improving conversion rates, and building strong campaign structures to achieve long-term growth.