Goutom S

Brand Visualizer

EverWell Homecare • Freiberufler

Dec 2022 - Present • 3 yrs 5 mos

At EverWell Homecare, I oversee the visual direction of the brand to ensure clarity, trust, and emotional connection with patients and families. My role focuses on transforming brand values into meaningful visual experiences across both digital and print platforms. I collaborate closely with stakeholders to translate healthcare messaging into clear, accessible, and compassionate visual communication. Core Contributions: • Established a structured visual identity system tailored for the healthcare sector • Designed campaign visuals, promotional materials, and patient-centered communication assets • Developed brand-aligned social media content to enhance awareness and credibility • Improved visual consistency across internal and external communication materials • Supported marketing initiatives with strategically designed creatives Impact: • Elevated brand perception through consistent and professional visual execution • Enhanced audience engagement with patient-friendly design approaches • Strengthened overall brand presence in a competitive healthcare market

Brand Designer

ByConsult • Freiberufler

Mar 2024 - Aug 2025 • 1 yr 5 mos

As a Freelance Brand Designer at Byconsult, I specialized in creating strategic and visually compelling brand identities for startups and growing businesses. My work focused on building strong brand foundations that communicate clarity, consistency, and impact. Key Responsibilities: • Designed custom logo identities aligned with brand strategy • Developed complete brand identity systems (color palette, typography, brand guidelines) • Created marketing materials including social media graphics, business cards, and digital ads • Collaborated with clients to understand brand positioning and target audience • Delivered scalable brand assets optimized for digital and print platforms Achievements: • Successfully completed multiple brand identity projects across different industries • Improved client brand consistency and visual recognition • Delivered projects on time with high client satisfaction