Giorgi T

Startup Growth & Marketing Advisor

500 Global • Freiberufler

Mar 2023 - Present • 3 yrs 3 mos

Advising 500 Global portfolio companies on marketing, growth strategy, investor readiness and accelerator execution. My work focuses on helping early-stage projects sharpen their idea, improve positioning, build clearer go-to-market plans, prepare stronger investor communication and turn early traction into a more fundable growth story. I successfully supported Arena Games / VS1 and Clustr AI through the accelerator process, helping both projects prepare their marketing direction, pitch structure, growth narrative and investor-facing materials. Both secured €50K at the first investment stage, while Arena Games later unlocked an additional €100K follow-on stage. Currently, I support portfolio companies with marketing strategy, product positioning, pitch preparation, user growth, campaign planning, content structure, investor storytelling, traction validation and practical execution so founders can move from idea to market-ready business.

CMO / Strategic Marketing Advisor

Dazlab • Teilzeit

Dec 2022 - Present • 3 yrs 6 mos

Led marketing and strategic growth advisory for Dazlab Global, focusing on brand positioning, market expansion, conversion improvement and practical growth systems. In the first 3 months, helped reshape the brand and improve engagement by 110%, while supporting expansion into the Australian market and improving conversions by 40%. My work included reviewing how the brand was presented, improving messaging, shaping stronger content direction, supporting campaign planning, and helping the company communicate its value more clearly to different markets. I also advised on growth strategy across AU and US markets, with focus on positioning, buyer journey, content structure, lead generation and conversion. The goal was to make marketing more direct, more useful for sales, and easier for potential clients to understand. This included improving how the company speaks to its audience, how services are framed, and how marketing actions connect to business results. Main focus areas included marketing strategy, brand positioning, growth advisory, content direction, campaign planning, market expansion, conversion optimization, client acquisition and business development support.

Canva Designer / AI & Marketing Consultant

Canva • Freiberufler

Dec 2017 - Present • 8 yrs 6 mos

I have used Canva for 8+ years to create practical marketing and design assets for brands, startups, communities and digital products. My work includes social media posts, pitch visuals, ad creatives, brand materials, presentations, thumbnails, stickers, content layouts and campaign assets. Beyond design execution, I also help clients shape the marketing logic behind the visuals: what message should be shown, how the offer should be presented, what content format fits the audience, and how each asset supports growth, engagement or conversion. More recently, I expanded this work into AI-assisted creative systems, AI workflow planning and marketing automation. I consult on how AI tools can support content production, research, creative direction, campaign planning, reporting and faster execution without making the output feel generic. Main focus areas include Canva design, creative direction, AI-assisted workflows, marketing strategy, social content, brand presentation, campaign assets, content systems, and practical AI architecture for marketing teams and founders.