
George M
Google Ads, Meta Ads Specialist and GA4, GTM and Conversion Tracking
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Google Ads & Meta Ads Specialist | GA4, GTM & Conversion Tracking
Fiverr • Freiberufler
Feb 2018 - Present • 8 yrs 8 mos
As a freelance digital advertising specialist, I help businesses set up, troubleshoot and improve their paid advertising and conversion measurement systems. My work covers Google Ads campaign setup and optimization, Performance Max, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta advertising for sales and lead generation. I work on campaign structure, audience and keyword targeting, ad relevance, budget allocation, conversion goals and performance analysis. I also configure and troubleshoot conversion tracking, GA4 events, ecommerce data layers, custom GTM tags and triggers, Meta Pixel, and Conversions API (CAPI) to help businesses measure important customer actions more accurately. For Meta Business Manager and Business Portfolio issues, I assist with diagnosing access, configuration and advertising restrictions, identifying potential policy or setup problems, and guiding clients through the appropriate review process. I do not promise reinstatement where the platform controls the final decision. My approach combines practical campaign management, accurate measurement and clear communication. I take time to understand each client's offer, target audience, website, budget and objectives before recommending changes. I work with French-speaking and international clients, adapting campaign strategy and communication to their markets while prioritizing transparent reporting, responsible account management and measurable business goals.