Gianna G

Email & SMS, Sr. Specialist

Americaneagle • Vollzeit

Mar 2026 - Present • 5 mos

Lead email, SMS, CRM, and lifecycle marketing strategy across a portfolio of B2B and B2C clients, translating business, revenue, and customer experience objectives into scalable acquisition, nurture, retention, and re-engagement programs. Own lifecycle strategy and roadmap development across complex CRM and eCommerce ecosystems, including Klaviyo, Salesforce Account Engagement (Pardot), HubSpot, Shopify, Big commerce, and Constant Contact. Direct the development and optimization of automated customer journeys across welcome, lead nurture, abandoned cart and checkout, post-purchase, re-engagement, promotional, and sales enablement programs. Advise clients on segmentation, deliverability, database health, and audience growth strategies, including sender warm-up plans, engagement-based suppression, consent management, personalization, and testing frameworks. Lead CRM migrations, platform transitions, and marketing automation initiatives, partnering with development, analytics, account management, and client teams to resolve data-flow challenges and establish scalable lifecycle programs. Serve as a strategic marketing consultant to client stakeholders and leadership, analyzing performance and identifying opportunities to improve engagement, conversion, retention, and overall lifecycle effectiveness. Manage multiple concurrent client engagements from strategy through launch, establishing priorities, overseeing campaign and automation QA, and ensuring programs align with client goals, timelines, and marketing best practices.

Customer Marketing, Sr. Specialist

AutoNation, Inc. • Vollzeit

Jul 2019 - Feb 2026 • 6 yrs 7 mos

Owned enterprise email and SMS lifecycle strategy across sales, service, remarketing, conquest, and reactivation, aligning customer journeys with retention, pipeline, and revenue objectives. Directed the strategy, rollout, and optimization of high-impact lifecycle initiatives, including GPS Opt-In, Experian Pre-Qual, Lease Conquest, Sales Remarketing, and Sales Grid, contributing to +110K YoY retained customers and +63K YoY multi-product customers. Owned enterprise email and SMS lifecycle strategy across sales, service, remarketing, conquest, and reactivation, aligning customer journeys with retention, pipeline, and revenue objectives. Directed the strategy, rollout, and optimization of high-impact lifecycle initiatives, including GPS Opt-In, Experian Pre-Qual, Lease Conquest, Sales Remarketing, and Sales Grid, contributing to +110K YoY retained customers and +63K YoY multi-product customers. Architected and scaled the enterprise SMS program, expanding opt-in acquisition, MMS, mobile wallet, and educational journeys to drive 124% subscriber growth QoQ. Oversaw lifecycle programs reaching 12M+ email and 900K+ SMS sends annually, establishing segmentation, personalization, behavioral targeting, testing, and journey optimization strategies to improve customer engagement and conversion. Drove optimization of revenue-generating sales and service programs, including campaigns producing $500K–$1M+ in monthly gross revenue, using performance insights and structured testing to inform strategy and investment. Partnered with Sales, CRM, Analytics, Legal, OEMs, and agency leadership to establish lifecycle priorities, translate business objectives into CRM strategies, and ensure programs supported revenue goals, customer experience, and compliance. Served as a lifecycle marketing subject matter expert, advising leadership and cross-functional stakeholders on email/SMS strategy, performance opportunities, QA standards, and scalable best practices.

Email Marketing Manager

RightSide Data • Vollzeit

Apr 2019 - Mar 2023 • 3 yrs 11 mos

Led lifecycle email and SMS strategy for multiple client accounts, driving measurable improvements in engagement, retention, and revenue. Designed re-engagement, win-back, and follow-up programs to revive stalled leads and improve conversion rates. Managed and mentored a team of 4 marketing specialists, overseeing workflow, QA, and optimization. Served as primary client contact, handling executive-level communication and performance discussions. Built dashboards translating behavioral and engagement data into lifecycle optimization strategies. Implemented scalable SOPs and automation processes, improving speed-to-market and reducing errors.