Ganelon

Digital Marketing Specialist

Growthub • Freiberufler

Jan 2021 - Dec 2025 • 4 yrs 11 mos

As a Digital Marketing Specialist, I help businesses grow through strategic advertising, campaign optimization, and data-driven marketing solutions. My expertise covers Google Ads, Google Performance Max, Google Shopping Ads, Google Merchant Center, Google Search Ads, Google Video Ads, Google Play Closed Testing, Meta Business Suite, Facebook Ads, and Lead Generation campaigns. I specialize in creating high-performing campaigns that increase brand visibility, generate qualified leads, improve conversion rates, and maximize return on investment (ROI). Whether you need a brand-new advertising strategy or want to improve an existing campaign, I focus on delivering measurable results that align with your business goals. My experience includes setting up and managing Google Search, Display, Shopping, Performance Max, and Video campaigns, resolving Google Merchant Center suspensions and product feed issues, optimizing product listings, implementing conversion tracking, audience targeting, remarketing strategies, keyword research, ad copy optimization, bidding strategy improvements, and campaign performance analysis. For Meta platforms, I create and manage Facebook and Instagram advertising campaigns using Meta Business Suite. I build lead generation campaigns, sales campaigns, traffic campaigns, retargeting campaigns, and custom audience strategies designed to attract high-quality prospects and increase customer engagement. I also assist app developers with Google Play Closed Testing by helping them meet Google's testing requirements through organized testing support and quality feedback. I believe every business is unique, so I take the time to understand each client's objectives before developing a customized marketing strategy. My work is built on professionalism, transparency, timely communication, and attention to detail. I continuously monitor campaign performance, identify improvement opportunities, and implement data-driven optimizations to achieve better res