Lukas H

Freelance Website Designer & Squarespace Specialist

Upwork • Freiberufler

Apr 2025 - Present • 1 yr 4 mos

I work as a freelance website designer on Upwork, helping businesses build and redesign high converting websites using platforms like SQUARESPACE and SHOPIFY I have worked with clients across different industries including lifestyle brands, education platforms, beauty businesses, and service providers. My focus is on creating clean, modern, and user-friendly designs that not only look professional but also improve user experience and conversions. My responsibilities include website redesign, landing page creation, mobile optimization, SEO structure setup, and improving overall site performance. I also collaborate closely with clients to understand their goals and translate them into functional, visually appealing websites. Through my freelance experience, I have developed strong communication skills, attention to detail, and the ability to deliver projects efficiently while meeting client expectations.

Shopify Store Designer & E-commerce Specialist

Shopify • Freiberufler

Jan 2023 - Jan 2025 • 2 yrs

As a Shopify Partner, I have worked with business owners to design, build, and optimize high-converting eCommerce stores tailored to their brand and target audience. My role involves creating clean, modern storefronts, setting up product listings, optimizing collections, and improving overall store structure for better user experience and sales performance. I have experience working with different niches including fashion, beauty, and print-on-demand stores. One of the key challenges I help solve is turning basic or underperforming stores into professional, conversion-focused websites. I achieve this by improving layout design, enhancing product pages, optimizing mobile responsiveness, and implementing best practices for eCommerce UX. I also assist with store setup, navigation structure, app integration, and basic SEO optimization to ensure each store is ready to attract and convert customers effectively.

Wix Website Designer & Partner

Wix • Freiberufler

Apr 2022 - Apr 2024 • 2 yrs

As a WIX website designer, I specialize in creating clean, modern, and high-converting websites for businesses across lifestyle, education, beauty, and service-based industries. I have worked with clients to redesign outdated websites into visually appealing, user-friendly platforms that clearly communicate their brand and drive results. My focus is on improving layout structure, typography, color consistency, and overall user experience. One of the main challenges I help solve is transforming cluttered or underperforming websites into streamlined, professional designs that guide visitors toward clear actions such as booking, inquiries, or purchases. My work includes full website redesigns, landing page creation, mobile optimization, speed improvements, and SEO-friendly structure setup. I also ensure that every website is fully responsive and optimized for all devices.