Wali

Google Ads PPC | Conversion Tracking | Web Analytics

People Per Hour • Freiberufler

Dec 2024 - Present • 1 yr 5 mos

I help businesses grow using Google Ads PPC, accurate conversion tracking, and data-driven optimization. I’ve worked with eCommerce, lead generation, SaaS, and local service businesses to improve performance, reduce wasted spend, and scale results. 📊 Proven Results ✔ Fixed broken conversion tracking using Google Tag Manager, increasing conversions from 15 to 221 while reducing cost per conversion from $2.00 to $0.36 ✔ Implemented GA4 + GTM tracking systems, improving data accuracy and enabling better campaign decisions ✔ Set up advanced Google Ads conversion tracking (leads, purchases, calls, forms) for multiple clients ✔ Improved campaign performance using CRO (Conversion Rate Optimization) and smart bidding strategies ✔ Built and optimized high-performing Google Ads PPC campaigns (Search, Display, Performance Max) ⚙️ Core Expertise Google Ads PPC Campaign Setup & Optimization Conversion Tracking (GA4 + Google Tag Manager) Server-Side Tracking (Stape, GCP) Google Ads Enhanced Conversions Facebook Pixel & Conversion API (CAPI) Ecommerce Tracking (Shopify, WooCommerce) Event Tracking & Data Layer Setup Looker Studio Reporting Cross-Domain Tracking & Debugging 🎯 What I Deliver ✔ Accurate tracking for every click, lead, and sale ✔ Clean data for better decisions ✔ Lower CPA and higher ROAS ✔ Scalable PPC campaigns

Google Ads PPC & Conversion Tracking Expert (GTM & GA4)

Upwork • Freiberufler

Jan 2022 - Present • 4 yrs 4 mos

I specialize in scaling businesses through Google Ads PPC, advanced conversion tracking, and performance optimization. My work focuses on fixing tracking issues, improving data accuracy, and turning underperforming campaigns into profitable ones. 📊 Key Achievements ✔ Transformed a low-performing Google Ads PPC campaign by rebuilding conversion tracking using Google Tag Manager, increasing conversions from 15 to 221 and reducing cost per conversion from $2.00 to $0.36 ✔ Audited and fixed GA4 tracking setups, eliminating data gaps and improving reporting accuracy ✔ Implemented complete conversion tracking systems across Google Ads, GA4, and Meta platforms ✔ Applied CRO (Conversion Rate Optimization) techniques to increase lead quality and conversion rates ✔ Helped businesses scale with optimized campaigns, better targeting, and clean tracking data ⚙️ My Expertise Google Ads PPC Strategy, Setup & Optimization Conversion Tracking (GA4 + Google Tag Manager) Server-Side Tracking (Stape / Google Cloud) Google Ads Enhanced Conversions & Remarketing Facebook Pixel & Conversion API (CAPI) Ecommerce & Lead Tracking (Shopify, WordPress) Event Tracking, Data Layer & Debugging Looker Studio Dashboards & Reporting 🎯 How I Help Clients ✔ Fix inaccurate or missing tracking ✔ Improve campaign performance using real data ✔ Reduce cost per conversion (CPA) ✔ Increase ROAS and lead quality ✔ Build scalable and reliable PPC systems