Franklin Yeu

Assistant Manager, Digital Marketing

Teleport

Aug 2022 - Present • 3 yrs 9 mos

Responsibility - In charge of all digital marketing strategies and execution for the company which includes (i) Cargo, (ii) eCommerce, and (iii) Express (Teleport Pink). - In-house consultant for Shopify E-commerce Store related. (Website & Conversion Optimization / Apps Setup / Payment gateway) - Set up an Account-Based Marketing Framework and execution for the company. Achievement 1. Complete ABM & Signal Intent research and playbook - Created a Lead Research playbook and compiled a list of intent signal tools and metrics for Commercial to achieve pin-point targeting on potential customers 2. Complete research and creation of Digital/Social Media channels in China to support Phase 1 China Marketing initiatives (website’s domain & CMS, weibo, wechat, baidu) 3. Complete website SEO framework & playbook

Freelance Growth & Performance Marketing

Freelance

Apr 2020 - Present • 6 yrs 1 mo

Achievement i. Air conditioning clearance sales a. RM 1.05 of cost per message with total ads spending of RM 269.94 b. RM 19,820 revenue generated including installation c. Achieved 73x ROAS ii. Guasa Services a. RM 3.42 cost per message with total spending of RM 517.53 b. Total 21 appointments made in 1st month with RM 2,010 revenue generated c. Achieved 3.9x ROAS iii. Campaign Data Analysis (Supermetrics) Brands: Montigo Malaysia, Montigo Singapore, Cosmic Cookware Malaysia, Cosmic Cookware Singapore, Eubi Australia, Eubi International a. Building a dashboard to tabulate eCommerce performance by comparing the stats from Meta & Google Analytics b. Meta and Tiktok campaign execution to drive traffic for Lazada, Shopee, and Shopify store c. Providing marketing consultation based on weekly and monthly performance

Head of Growth

Wave.ly

May 2019 - Jun 2022 • 3 yrs 1 mo

Responsibility - Manage multiple E-commerce stores using Paid ads (Facebook & Instagram ads) targeting the United States, Canada, Australia, United Kingdom, and New Zealand market. - Observe and monitor CPP, CPC, ROAS, and COGS to achieve positive ROI. - Perform unique product research, competitor analysis, optimization (Video Ads, Product Page, Cart page, Payment Page), and occasionally write ad copies. - Fulfillment arrangement with china suppliers Achievements a. Managed 7 figures ads budget (USD) with positive ROI b. Achieved 7 figures revenue (USD) with multiple winning products. c. Achieved 6 figures Gross Profit (USD) with only 1 winning product for consequently 2 months d. Implemented more than 200+ A/B experiments (Video/Image/Headline/Landing Page/Shopify)