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Francisco M.
@franciscomoroso
WordPress developer, Technical SEO, redirects and migrations
Chile
Spanisch, Englisch
Über mich
I build and fix WordPress sites, and I have done SEO on them for more than ten years. Most of my work is technical SEO audits with Search Console, speed and Core Web Vitals, and moving sites to a new host or domain without losing the URLs that bring traffic. I measure before changing anything, send the list of changes first and finish with a before and after report. Fluent written English, native Spanish.
Kompetenzen
Francisco M.
offline •
Meine Dienstleistungen
Technisches SEO
I will do a technical SEO audit of your wordpress site
Technisches SEO
I will build a 301 redirect map and install it for your wordpress domain or URL change
Portfolio
Arbeitserfahrung
Software and web developer
Centro Médico Vida Plena | Medicina General y múltiples especialidades. Contamos además con Rx y Mamografías para toda la provincia del Choapa.
Jan 2026 - Present • 9 mos
Medical center with several specialties, in Chile. I have worked with them since 2021. I started with the brand and the website, and in this stage I handle the software, the website and the infrastructure. Administrative work was spread across spreadsheets, emails and programs that did not talk to each other. • I built from scratch their own management system in Python, FastAPI and PostgreSQL, used by the team every day, with four modules in production: billing, HR, appointment confirmation via WhatsApp and payment reconciliation. • The reconciliation matches bank transfers against invoices and leaves unclear cases for a person to review. • Role-based access, a log of who views sensitive data, and daily encrypted backups. • I migrated the website from WordPress to Astro. Mobile load time went from 6.4 s to 2.0 s. • I moved the website and the system to their own server (VPS), which I manage.
Web developer and technical SEO consultant
Freelance • Selbstständig
Aug 2013 - Present • 13 yrs 2 mos
• Design, development and optimization of corporate websites, online stores and portfolios for companies and professionals in many industries. • On-page and off-page SEO strategies, with improvements in rankings and organic traffic. • Technical audits, speed and security optimization, migrations and ongoing support for clients. • Advanced WordPress work: custom themes and plugins, Custom Fields (ACF), Elementor and WPBakery customization, and custom adaptations in PHP, JavaScript and jQuery. • Integration of external platforms (for example, RetailRocket on PrestaShop for BiciSport) and complex migrations (for example, a store migration to Bootic). • Custom development inside WooCommerce stores, for example showing in the online store the stock of each physical store of a pet supplies chain.
