Ayaz

WordPress Developer

Nov 2025 - Present • 6 mos

• Develop high-performance SEO properties by converting custom HTML templates into scalable WordPress architectures, utilizing ACF and Custom Post Types to build flexible, data-driven content structures. • Execute advanced technical SEO integration, specifically engineering JSON-LD schema markup and semantic HTML5 hierarchies to maximize visibility and search engine authority for competitive service-based industries. • Optimize site performance and Core Web Vitals, implementing sophisticated front-end techniques like image compression, lazy loading, and CSS optimization to ensure sub-second load times and mobile-first compliance. • Oversee end-to-end quality assurance and deployment, conducting rigorous cross-browser testing and Rich Results validation to ensure every deliverable meets strict technical and design specifications.

IT Administrator

Jun 2024 - Present • 1 yr 11 mos

• Architected and deployed three high-priority WordPress web properties for the company director, personally managing the full project development lifecycle from initial requirements gathering to final production deployment. • Engineer platform stability and reliability for the company's main website, continuously implementing security hardening, performance optimization techniques, and content delivery best practices. • Provide advanced Tier 2/3 technical support and troubleshooting for remote teams, resolving complex hardware, software, and network configuration issues to guarantee seamless business continuity. • Spearhead all system-level IT administration, including implementing new technical solutions to enhance team productivity and managing access control (user credentials, email, and account provisioning) across all environments.

Data Analyst

Jul 2023 - Present • 2 yrs 10 mos

• Track, analyze, and report user and business data across all major platforms using Google Analytics (GA4), Google Tag Manager, YouTube Analytics, and platform-specific dashboards to support data-driven decisions. • Build clean, interactive Looker Studio dashboards that visualize key business and marketing KPIs — including subscriber growth, conversion rates, user minutes, retention, and revenue trends — for real-time monitoring by leadership and marketing teams. • Set up and maintain full event tracking, custom triggers, and conversion tags through Google Tag Manager to capture accurate user behavior across web, streaming, and YouTube channels. • Analyze user journeys and behavior patterns to identify friction points (such as account creation and checkout flows) and recommend data-backed improvements that increase engagement and conversion. • Monitor SEO, content, and channel performance across YouTube and web platforms to uncover growth opportunities and guide marketing strategy. • Champion a data-driven culture across business and marketing teams by translating complex data into clear, actionable insights.