gloriaa

WordPress Front-End Developer & Theme Optimizer | Core Layout Labs

Freelance Web Designer • Freiberufler

Aug 2025 - Feb 2026 • 6 mos

I managed the design customization, code optimization, and interface adjustments of multi-page corporate web portals on WordPress using Elementor Pro. My role focused on converting visual branding designs into functional, responsive web interfaces that maintained complete layout consistency across desktop and smartphone screens. I handled advanced theme file alterations, writing clean styling adjustments to expand block structures beyond the standard boundaries of drag-and-drop builders. I audited site plugin packages regularly, locating resource-heavy code components that slowed down server response paths and replacing them with lightweight alternatives to secure strong Google PageSpeed scores. My daily tasks included connecting contact forms, maps, and tracking tools to ensure flawless data capturing across active business landing spaces. By prioritizing fast rendering times and logical reading paths, I consistently reduced user bounce rates and improved overall page interaction durations.

B2B Corporate Copywriter & Video Script Editor | Brand Voice Media

Freelancing Career • Freiberufler

Aug 2024 - Jul 2025 • 11 mos

I focused on the development of high-intent corporate website copy, commercial video script frameworks, and search-optimized feature descriptions for digital service providers. My main objective was taking raw technical capabilities and shaping them into clear, engaging, and persuasive written material that motivated corporate buyers to take immediate action. I built detailed messaging structures, aligning the tone of short-form social videos with the structural copy used across primary web sales landing pages to create a cohesive brand path. My work included analyzing competitor content positioning to identify high-converting angles, rewriting underperforming web sections to boost user engagement and increase form-fill rates. I adjusted copy arrangements based on active session analytics data, ensuring that visual layout elements and written calls to action matched user reading habits for maximum business conversion.

Local Business Digital Setup & Media Consultant | Regional Scale IT

Freelancer.com • Freiberufler

Aug 2024 - May 2025 • 9 mos

As a technical consultant, I helped local service operators and traditional retail storefronts establish their first modern web setups and local video marketing materials. I worked with business owners who had no digital footprint, building responsive websites on WordPress and introducing automated contact forms to capture inbound inquiries. I managed the complete setup of local business profiles, checking map data consistency across digital directories to maximize regional search presence. I scripted and edited short promotional video clips for local search highlights, providing small businesses with high-quality visual content to showcase their services online. My daily tasks included connecting web inquiry forms to automated email notification templates, letting business owners acknowledge new local leads immediately. My guidance moved old-school businesses into digital landscapes smoothly, providing the foundational web and media tools required to attract modern consumers.