Filsan L

Digital Advertisement Controller

Jan 2018 - Mar 2022 • 4 yrs 2 mos

Managed end-to-end execution of digital ad campaigns (standard, rich media, and video) using Google Ad Manager 360 ● Optimized campaign performance to ensure delivery of KPIs (impressions, clicks, and engagement) ● Coordinated with clients, agencies, and internal teams for campaign implementation and troubleshooting ● Created and implemented ad units and tags in collaboration with developers ● Conducted User Acceptance Testing (UAT) for new website features and ad placements ● Generated programmatic proposals and handled campaign setup (Preferred & Programmatic Guaranteed deals) ● Monitored ad inventory and ensured compliance with content regulations ● Supported sales teams with campaign strategies and inventory insights

Online Ad Operations Specialist

Nov 2007 - Dec 2017 • 10 yrs 1 mo

● Managed and trafficked digital campaigns via Google Ad Manager (DFP), AdvertPro, and AdTech ● Reviewed and processed campaign bookings through SAP ● Created, tested, and deployed ad placements across multiple platforms ● Moderated and proofread online advertisements before publishing ● Published and managed content across multiple CMS platforms (Drupal, Adicio) ● Applied SEO strategies including keyword optimization and content interlinking ● Wrote short-form content, headlines, and advertorials ● Supported multiple websites including GN Cars, GN Property, and GN Classifieds

TV News Presenter / Reporter / Writer

Jul 2003 - Jan 2007 • 3 yrs 6 mos

● Reported and presented news for regional TV programs ● Conducted interviews and covered local and national stories ● Wrote scripts for news segments and commercials ● Delivered voice-overs and assisted in production planning (storyboarding) ● Produced accurate and timely news content under tight deadlines