Fikri

graphic designer

FC København • Freiberufler

Dec 2024 - Jan 2025 • 1 mo

Merch Designer – Summer Collection (1-Month Project) FC København Official Store I worked on a one-month project developing official merchandise for the Summer Season collection. During this project, I created three main design concepts, each tailored to reflect the club’s identity while bringing a fresh, seasonal approach aligned with summer market trends. My responsibilities included: - Conducting visual and trend research focused on summer apparel in the European market - Developing three distinct design concepts with strong storytelling and brand alignment - Translating the club’s visual elements into modern, wearable, and commercially appealing designs - Adapting artwork across multiple merchandise formats (t-shirts, jersey-inspired pieces, and lifestyle items) - Delivering production-ready final artwork according to official store standards The three concepts combined sport heritage elements with a contemporary summer lifestyle aesthetic—maintaining strong brand identity while increasing fashion relevance and market appeal.