
Fikayomi Ade
Meta Pixel, Conversion API and Shopify Facebook Ads Specialist
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Meta Ads & Technical Tracking Specialist
Freelance / Digital Agency Partner • Freiberufler
Sep 2022 - Present • 4 yrs
E-Commerce Integration & Tracking Consultant Integrated Meta Commerce catalogs with Shopify store databases to establish synchronized Facebook and Instagram Shops. Audited client ad accounts to fix catalog synchronization errors, pixel drop-offs, and Business Manager access restrictions. Helping e-commerce brands and businesses optimize data attribution and scale paid campaigns using precise, server-side tracking solutions. Core Services Meta Pixel & Conversion API (CAPI) Setup via Google Tag Manager Server-Side Event Tracking & Event Match Quality Optimization Event Deduplication & Domain Verification Shopify & Meta Commerce Catalog Integration High-ROAS Campaign Setup & Audience Targeting Work History & Key Achievements Lead Meta Tracking Specialist | Freelancer (2023 – Present) Configured Facebook CAPI and Meta Pixel for 35+ Shopify stores, restoring lost iOS signal data. Resolved event deduplication, pixel drops, and domain errors, achieving a 99.8% Event Match Quality score. Boosted client conversion attribution accuracy by up to 30%. E-Commerce Integration Consultant | Freelancer (2021 – 2023) Integrated Meta Commerce catalogs with Shopify, launching synchronized Facebook and Instagram Shops. Fixed pixel double-counting and tracking bugs for D2C brands, eliminating misallocated ad spend. Handled 100+ technical fixes for pixel errors and account restrictions with a 100% resolution rate.