Fernando Romay

Fractional CMO & Digital Growth Strategist

Ruzaani Strategy • Freiberufler

Jan 2013 - Present • 13 yrs 4 mos

• Acted as Fractional CMO for B2B, SaaS, industrial and professional service companies, designing go-to-market strategies, growth systems and revenue funnels. • Led marketing transformations focused on measurable growth, increasing conversion rates up to 25% through funnel redesign and CRO strategy. • Designed AI-driven marketing and automation frameworks integrating CRM, analytics and marketing operations. • Built scalable lead generation ecosystems combining content strategy, SEO positioning, lifecycle marketing and paid acquisition direction. • Developed KPI frameworks and revenue dashboards to align marketing with sales and executive decision-making. • Created strategic roadmaps that aligned marketing investment with ROI, CAC reduction and pipeline growth.

Fractional CMO & GTM Strategy Lead

Spartane • Teilzeit

Aug 2025 - Nov 2025 • 3 mos

• Designed and led the Go-To-Market strategy for an enterprise AI platform focused on automated business software generation and digital transformation. • Defined funnel strategy, ICP segmentation and acquisition frameworks for B2B enterprise clients. • Supervised marketing implementation across digital channels ensuring alignment with product-led growth strategy. • Developed marketing SOPs, internal processes and scalable operational structures for the marketing department. • Established KPI frameworks to support revenue growth, enterprise adoption and strategic partnerships.

Head of Marketing & Growth

Grupo Ana • Teilzeit

Jan 2023 - Sep 2025 • 2 yrs 8 mos

• Built and led marketing strategy across seven business units, including positioning, branding and multi-channel acquisition strategy. • Implemented HubSpot CRM architecture, marketing automation and revenue tracking frameworks. • Increased digital traffic and demand generation through inbound marketing and performance-driven strategies. • Directed a multidisciplinary marketing team aligned with sales and production departments. • Achieved ROAS of 1:47 and reduced acquisition costs through data-driven marketing optimization and strategic budget allocation.