Fazlay Rabby

Digital Marketing Manager

Freds Towing LLC • Freiberufler

Sep 2025 - Present • 1 yr

As the Digital Marketing Manager, I lead the end-to-end digital strategy for Fred’s Towing LLC / Fred’s Auto Removal. My primary objective is to transform the brand from a regional Oregon-based service into a dominant nationwide authority in the junk car removal industry. By bridging the gap between high-performance web development and aggressive SEO tactics, I have built a scalable system that drives consistent, high-intent leads across the United States. Key Responsibilities & Achievements Nationwide SEO Architecture: Architected and managed a large-scale web ecosystem featuring 1,000+ location-specific landing pages. I oversee the daily creation and optimization of high-quality, conversion-focused pages to dominate local search results in every major US market. Strategic Partnerships: Facilitated and managed high-level industry collaborations, including partnership agreements with renowned companies like Peddle and CarBrain, to expand the business’s service reach and affiliate revenue. Technical Web Development: Lead the development of the company’s digital assets using WordPress and Elementor Pro. I ensure that every page is technically optimized for Core Web Vitals, mobile responsiveness, and high-speed performance to reduce bounce rates and maximize conversions. Google Business Profile (GBP) Domination: Manage a network of local listings to ensure maximum visibility in the "Map Pack" for competitive terms like "cash for junk cars" and "tow truck near me." Conversion Rate Optimization (CRO): Apply a "Quality over Quantity" philosophy to the user journey, implementing data-driven A/B testing on landing pages to lower the Cost Per Acquisition (CPA) and increase the lead-to-call ratio. Data-Driven Leadership: Utilize advanced analytics (GA4, GSC) to monitor nationwide traffic trends, identifying high-growth opportunities and adjusting the content roadmap to stay ahead of industry salvage indices and competitor pricing.