Fazlay Rabby

Digital Marketing Manager

Freds Towing LLC • Freiberufler

Sep 2025 - Present • 8 mos

As the Digital Marketing Manager, I lead the end-to-end digital strategy for Fred’s Towing LLC / Fred’s Auto Removal. My primary objective is to transform the brand from a regional Oregon-based service into a dominant nationwide authority in the junk car removal industry. By bridging the gap between high-performance web development and aggressive SEO tactics, I have built a scalable system that drives consistent, high-intent leads across the United States. Key Responsibilities & Achievements Nationwide SEO Architecture: Architected and managed a large-scale web ecosystem featuring 1,000+ location-specific landing pages. I oversee the daily creation and optimization of high-quality, conversion-focused pages to dominate local search results in every major US market. Strategic Partnerships: Facilitated and managed high-level industry collaborations, including partnership agreements with renowned companies like Peddle and CarBrain, to expand the business’s service reach and affiliate revenue. Technical Web Development: Lead the development of the company’s digital assets using WordPress and Elementor Pro. I ensure that every page is technically optimized for Core Web Vitals, mobile responsiveness, and high-speed performance to reduce bounce rates and maximize conversions. Google Business Profile (GBP) Domination: Manage a network of local listings to ensure maximum visibility in the "Map Pack" for competitive terms like "cash for junk cars" and "tow truck near me." Conversion Rate Optimization (CRO): Apply a "Quality over Quantity" philosophy to the user journey, implementing data-driven A/B testing on landing pages to lower the Cost Per Acquisition (CPA) and increase the lead-to-call ratio. Data-Driven Leadership: Utilize advanced analytics (GA4, GSC) to monitor nationwide traffic trends, identifying high-growth opportunities and adjusting the content roadmap to stay ahead of industry salvage indices and competitor pricing.

Top Rated SEO Expert

Upwork • Freiberufler

Jan 2024 - Present • 2 yrs 4 mos

As a Top Rated SEO Expert and Web Developer on Upwork, I maintain a perfect 100% Job Success Score by prioritizing high-impact, quality results over high-volume, generic output. My approach combines technical precision with creative strategy to help businesses dominate search rankings and convert visitors into customers. Key Achievements & Specializations: Top Rated Performance: Recognized by Upwork for a consistent track record of excellence and a 100% Job Success Score across all projects. Quality-Centric Growth: I specialize in driving organic growth through meticulously crafted SEO solutions rather than automated, low-quality tactics. Large-Scale Web Development: Currently building and managing extensive web architectures, including a nationwide site with over 1,000 location-specific pages. Organic Growth Strategy: Expert in ranking businesses for high-competition keywords in the US automotive and junk car removal industries. Full-Stack Solutions: Proficient in WordPress and Elementor Pro development, ensuring every site is as technically sound as it is visually compelling. My Core Expertise Includes: On-Page SEO: Advanced optimization of website content, meta tags, and internal linking structures to secure top-tier search engine rankings. Technical SEO: Conducting deep audits to ensure site architecture, speed, and mobile responsiveness meet modern search requirements. Local SEO & Lead Gen: Specialized in scaling local businesses through strategic Google Business Profile management and location-based organic targeting. Web Development: Custom development using WordPress and Elementor Pro to create high-performance, SEO-friendly websites. I am committed to delivering measurable growth and sustainable digital assets for my clients. I focus on a limited number of high-stakes projects to ensure each client receives the individual attention and technical excellence required to succeed in competitive markets.