faith robert

Freelance Squarespace Web Designer & UX/CRO Specialist

Fiverr • Freiberufler

Jun 2026 - Present • 2 mos

Freelance web designer specializing in Squarespace website design, redesigns, and conversion focused user experience. I help businesses transform outdated or underperforming websites into fast, mobile responsive sites that guide visitors toward booking, inquiring, or purchasing. My work spans UI/UX design, landing page creation, on page SEO, and full website editing, with a focus on making every page intuitive to navigate while improving visibility in search and increasing conversion rates for clients across service based and e-commerce industries. My work centers on turning visitor traffic into real business outcomes. On the UI/UX side, I focus on intuitive navigation, clear visual hierarchy, and mobile first layouts that reduce friction between a visitor landing on a page and taking action. For conversion rate optimization, I analyze user flow and restructure pages, simplifying booking or checkout paths, repositioning calls to action, and removing distractions that cause drop off before conversion. Landing page design is central to my process: building focused, single purpose pages built around one clear offer, optimized for both speed and clarity, so visitors know exactly what to do next. On the SEO side, I handle on page optimization, metadata, header structure, image alt text, internal linking, and keyword placement, to improve organic visibility without compromising design quality. Website editing and redesign work involves auditing existing Squarespace sites for outdated layouts, slow load times, or unclear navigation, then rebuilding them with modern, responsive design principles. I work directly with business owners to understand their goals before making changes, ensuring every redesign serves a clear purpose rather than change for its own sake, whether that's a small business needing a fresher look or a service provider needing a smoother path from visitor to booked client.

Squarespace SEO & Automation Specialist

Five Hills Investors, • Freiberufler

Oct 2025 - Nov 2025 • 1 mo

Helped businesses automate their websites and improve their online visibility using Squarespace, Zapier, Google integrations, and advanced SEO setup. I worked on projects involving appointment scheduling, lead capture systems, CRM integrations, email automation, and workflow optimization for local businesses and online stores. Focused on simplifying the customer journey while improving backend performance. Also handled technical SEO fixes, metadata optimization, image compression, structured layouts, and Google indexing improvements to help businesses rank better and operate more smoothly.

Squarespace Conversion & Client Experience Designer

Northwood • Freiberufler

Apr 2025 - Apr 2025 • 0 mos

Worked closely with wellness brands, clinics, photographers, consultants, and creative businesses to turn basic Squarespace websites into client-converting experiences. My role focused heavily on user behavior, mobile experience, booking flow optimization, and building websites that feel effortless to navigate. I specialized in creating “client-first” layouts that guide visitors naturally from curiosity to inquiry or purchase. Projects often included online booking systems, premium portfolio layouts, SEO structure, mobile responsiveness, eCommerce setup, and custom Squarespace styling for high-end brands. I also improved page speed, reduced bounce rates, and optimized websites for both search visibility and customer trust.