ABS Jibon

Social Media Marketing (SMM) Expert

Nestlé • Freiberufler

Jan 2026 - Present • 4 mos

As a Freelance Social Media Marketing Expert for Nestlé—the world's largest food and beverage company, headquartered in Vevey, Switzerland, with a portfolio of iconic global brands including Nescafé, KitKat, Maggi, Nespresso, Purina, and many others, generating billions in revenue and reaching billions of consumers worldwide—I have been driving high-impact social media strategies since January 2026. This ongoing collaboration empowers Nestlé's digital presence amid evolving consumer trends, focusing on authentic engagement, brand storytelling, and measurable growth in a fast-paced, competitive landscape. Key achievements (to date): 📢 Crafted and executed creative, platform-specific content strategies across Instagram, Facebook, TikTok, and other channels—delivering fun, value-driven posts that align with Nestlé's commitments to nutrition, sustainability, and quality of life. 📢 Boosted audience interaction through targeted campaigns, influencer collaborations, and user-generated content initiatives that amplify authenticity and community building. 📢 Optimized social media performance using data-driven insights—refining posting schedules, ad creatives, and targeting to increase engagement rates, follower growth, and conversions for key brands. 📢 Supported global and regional efforts in consumer-centric storytelling, including themes like healthy lifestyles, empowerment, and innovative product experiences that resonate deeply with diverse audiences. 📢 Contributed to Nestlé's broader digital transformation by integrating social media with overall marketing goals, enhancing brand loyalty and driving real-world impact. My work with Nestlé showcases my ability to handle enterprise-level social media for a multinational powerhouse—delivering strategic, creative, and results-oriented SMM that builds trust, sparks conversations, and fuels growth. This elite experience equips me to elevate any brand's online presence with the same precision and passion.

Freelance Conversion API & Server-Side Tracking Specialist

Vivo • Freiberufler

Jan 2026 - Jan 2026 • 0 mos

As a Freelance Conversion API & Server-Side Tracking Specialist for Vivo—a leading global smartphone innovator known for cutting-edge devices (X Series with ZEISS co-engineered imaging, V & Y series), premium design, and a massive worldwide presence—I executed a fast-track, high-stakes project to supercharge their digital tracking infrastructure in just one month. This initiative delivered bulletproof, privacy-first measurement for Vivo's global online ecosystem, enabling sharper marketing insights, superior ad performance, and maximized conversions in the ultra-competitive smartphone sector. Key achievements: ✳️ Expertly implemented Meta Conversion API (CAPI) for secure server-side event sending—ensuring 100% reliable data flow to Meta Ads Manager despite iOS restrictions, ad blockers, and browser limitations. ✳️ Architected advanced Server-Side Tracking solutions to dramatically improve data accuracy, enhance consent-mode compliance, and protect against signal loss in a privacy-focused era. ✳️ Deployed and optimized Google Analytics 4 (GA4) to capture granular user journeys, custom events, e-commerce tracking, and conversion goals across Vivo's international website. ✳️ Masterfully configured Google Tag Manager (GTM) for seamless, scalable tag management—allowing rapid iterations without code changes. ✳️ Integrated Facebook Pixel and Meta Event Manager for precise client-side tracking, event deduplication, and advanced attribution. My work transformed Vivo's tracking from standard to elite-level—delivering cleaner data, higher match rates, better ROI on ad spend, and actionable intelligence to fuel global growth. This project demonstrates my proven expertise in next-gen tracking stacks and my ability to deliver rapid, transformative results for major consumer brands.

Google Ads Expert | E-commerce Performance & Tracking Specialist

Stone Tool Shop • Freiberufler

Sep 2025 - Dec 2025 • 3 mos

As a freelance Google Ads Expert for Stone Tool Shop (U.S.-based e-commerce specializing in professional stone and fabrication tools), I planned, executed, and optimized paid advertising and tracking systems to drive qualified traffic and profitable sales. Collaborated closely with the owner to manage the entire Google Ads ecosystem, ensuring precise tracking, conversion accuracy, and scalability to turn ad spend into measurable revenue. Key responsibilities and achievements: ✳️ Managed and optimized Search, Shopping, Performance Max, and remarketing campaigns. Performed keyword research, competitor analysis, audience segmentation, and ad copy testing to improve CTR, Quality Score, and efficiency. Focused budgets on high-intent keywords/products for max ROAS. ✳️ Implemented Google Analytics 4 and Google Tag Manager from scratch for accurate tracking of purchases, add-to-cart, checkout, and key events. Configured enhanced conversions and cross-platform attribution. ✳️ Set up server-side tracking to reduce data loss from browser restrictions/ad blockers, enhancing conversion reliability and bidding decisions. ✳️ Optimized Google Merchant Center: product feed setup, compliance, data enhancements, and diagnostics fixes for maximum Shopping/Performance Max visibility. ✳️ Monitored key metrics (CTR, CPA, conversion rate, ROAS) and optimized campaigns by pausing underperformers, scaling successes, and refining targeting. ✳️ Delivered clear, data-driven reports and actionable recommendations to the owner for informed growth decisions. This work established a solid paid advertising and tracking foundation, improved conversion accuracy and ad spend efficiency in a competitive U.S. market, and reinforced my expertise in Google Ads for niche e-commerce. Feel free to tweak any phrasing if needed!