Olivia A

Senior Klaviyo Email Marketing Specialist

Dermaspace Esthetic • Freiberufler

Jan 2026 - Aug 2026 • 7 mos

Designed and implemented end-to-end Klaviyo email marketing strategies, automated flow architectures, and high-converting campaign designs for international e-commerce brands spanning skincare, electronics, and health & wellness. Built tailored automated customer journeys including multi-stage Welcome Series, high-intent Abandoned Checkout reminders, Browse Abandonment triggers, Customer Winback sequences, and B2B Replenishment flows. Custom-designed dark-mode and modern aesthetic email newsletters, product recommendation blocks, and seasonal campaign templates optimized for mobile responsiveness and maximum click-through rates. Managed audience segmentation, deliverability compliance, UTM tracking, and performance analytics across Shopify and e-commerce store integrations. Continuously optimized lifecycle flows to increase customer lifetime value, retention rates, and recurring e-commerce revenue.

Email Marketing Specialist

DermaDetect • Freiberufler

May 2025 - May 2026 • 1 yr

Managed email marketing strategy, newsletter production, and promotional campaign executions for direct-to-consumer (DTC) e-commerce clients across tech accessories, gaming gear, and lifestyle products. Collaborated with creative teams to conceptualize and execute dark-mode and visual-heavy email newsletters that highlighted premium product lines and seasonal sales events. Standardized modular email design systems in Klaviyo, enabling fast template iteration and seamless cross-device rendering. Monitored campaign performance metrics including open rates, click-through rates, and revenue attribution, utilizing data insights to continuously refine subject lines, send times, and audience targeting strategies.

E-commerce Email Strategist & Designer

Dextersol • Freiberufler

Aug 2023 - Apr 2025 • 1 yr 8 mos

Led the email marketing overhaul and lifecycle automation setup for skincare and personal care e-commerce brands. Developed complete Klaviyo flow ecosystems tailored specifically to customer acquisition, onboarding, and long-term retention. Created targeted Welcome Series flows incorporating initial buyer incentives, brand storytelling, and dynamic product catalog recommendation grids to drive immediate store conversions. Designed custom email campaign templates matching exact brand aesthetics, with emphasis on clean typography, responsive layout structures, and high-converting calls to action. Implemented advanced flow triggers, time delays, and customer status splits (Customer vs. Non-Customer) to ensure highly personalized inbox messaging at every stage of the buyer funnel.