Teddy S

Head of Communications

High Wycombe Cricket Club • Freiberufler

Aug 2026 - Present • 2 mos

Lead all club communications: social media, graphic design, photography, video, member emails and event marketing. Shifted the club's content from routine teamsheet-and-results posting to story-led content built around three goals: new members, sponsors and bigger crowds. Ran a club content day covering headshots, match photography and filming, giving the club a season's worth of content to support player and club sponsorship. Produce weekly match-day team sheets for six senior XIs in the Home Counties Premier Cricket League, plus results and end-of-season content. Took over marketing for the Big Bash, the club's main annual fundraiser, 90 days out and mid-campaign, and rebuilt the strategy for a two-day event: a Friday comedy night and a Saturday music festival and family day. Planned and produced daily Big Bash social content: rotating act features, emotional-hook graphics tied to the club causes the event funds, and daily story series built around ticket urgency. Edited the 2026 Big Bash promo video, handling music, colour grade, captions, effects and transitions. Planned and ran a £1,900 phased Meta Ads campaign. Because the ticket platform couldn't take a pixel, I tracked results manually against ticket sales. Ran Mailchimp email campaigns and member WhatsApp appeals, and produced press packs for local media, including The Bucks Guide. Report results to the committee, including a full post-event marketing report for the Big Bash. Wrote the club's Digital Marketing Lead role specification, setting out weekly, monthly and seasonal deliverables with monthly committee reporting. Leading the 2027 Big Bash plan: a new website with in-house ticketing, partner promo codes so referrals can be tracked, a revised ticket structure and a self-produced trailer. Achievements Sold 493 Big Bash tickets in 90 days, generating £8,565 in revenue, towards an event total of 809 tickets and £14,091. Achieved 4.51× return on ad spend. Ran the first Big Bash ad at £0.07 per click, re

Marketing Consultant

Gentlemen & Players • Freiberufler

Sep 2023 - Present • 3 yrs 1 mo

Managed all of G&P's marketing as a single point of contact: organic social, paid advertising, SEO, website, copywriting and analytics. Built and ran the content strategy across Instagram, Facebook and LinkedIn using three content pillars (expertise, craftsmanship, seamless ordering), planned through content calendars in Notion and Google Sheets. Wrote story-led catalogue, web and campaign copy for caps, blazers, cricket equipment and teamwear, including seasonal and winter campaigns. Produced customer case studies with clubs and organisations including Ware CC, Buckinghamshire Cricket and Blackburn Rovers' 150th anniversary. Each one was turned into website articles, LinkedIn posts and Instagram carousels. Designed and launched a three-stream ambassador programme (men's, women's and juniors) with commercial ROI modelling. I also built the application form and ambassador page in WordPress. Planned and ran a local Meta paid-ads campaign to launch G&P's new Portwest-certified corporate and hi-vis workwear range to High Wycombe businesses. Owned SEO and website maintenance on WordPress. I also wrote the site's UK GDPR privacy policy. Set up Google Tag Manager, GA4 and UTM tracking so social activity could be linked to enquiry-form conversions, and briefed the web team on implementation. Produced performance reporting for the directors, including a 12-month social media review deck, LinkedIn ROI analysis and a recommended content strategy with a 90-day roadmap. Ran the "Pass the Bat On" charity blog, supporting G&P's community work. Achievements Improved average Google ranking from position 17.6 to 8.5, moving G&P from page two to page one for its core terms. Got multiple target keywords ranking on page one of Google. Grew organic click-through rate by 46%, from 2.6% to 3.8% year on year. Tripled social reach, with total impressions up 204% year on year: Instagram up 226%, Facebook up 166% and LinkedIn up 154%. Grew LinkedIn followers by more than 25%. Increased conte

Founder

ETDC Digital Media • Selbstständig

Jul 2020 - Present • 6 yrs 3 mos

Founded and run an all-in-one sports marketing agency, delivering every service myself, from strategy and production through to reporting. Offer four service lines: social media management, video and photography, website development, and SEO, copywriting and email marketing. Work with clubs, leagues, governing bodies and sports brands, including the NCCA, Gentlemen & Players, England Over 40s, Oxford CC, the Home Counties Premier Cricket League and RCK Group (Maiden Cricket, HiTZ Cricket, BBQ Mag). I also work with clients outside sport, including Maidenhead Electrical and JAM Worldwide. Run on-site content days for clubs, covering headshots, match photography, filming, interviews and short-form video, so each club has content for the season ahead. Build and maintain websites on WordPress and Shopify, with completed builds for SGT Ltd, the South Wales Premier Cricket League, The Babushka Project and Pitchin Platform. Plan and run campaigns end to end: multi-channel launch plans, Meta Ads, Klaviyo and Mailchimp email sequences, press packs and campaign copy, including for the ICC Women's T20 World Cup 2026. Set up GA4, Google Tag Manager and UTM tracking, and produce performance reports for boards, directors and governing bodies such as the ECB. Built the agency's own commercial engine: brand identity, pricing, case studies, lead magnets and a tiered offer running from a Content Audit Report to a Matchday Package to a monthly retainer. Achievements Generated close to 10 million views across six clients in 12 months. Delivered 1.8 million+ views for the NCCA in the 2026 season, and grew TikTok into its best-engaging channel. Moved Gentlemen & Players from page two to page one of Google, improving average ranking from 17.6 to 8.5 and lifting click-through rate by 46%. Tripled social reach for Gentlemen & Players, with impressions up 204% year on year. Took Maidenhead Electrical from minimal search visibility to ranking for its priority service terms. The client widen