Ana Escardine

Art Director & Brand Designer

MUTUA Studio • Teilzeit

Jun 2025 - Present • 1 yr 4 mos

Mutua is a creative studio focused on branding, brand development and motion design. We create meaningful brand systems that go beyond aesthetics and are built to express movement, emotion and intention. I work mainly as an Art Director, leading the visual, conceptual and strategic direction of brand projects. My role connects brand strategy, visual identity and motion, helping brands show up consistently and with personality across both static and dynamic touchpoints. I’m also involved in organizing and coordinating the graphic and 3D creative team, shaping workflows, aligning different skills and encouraging a collaborative process where ideas can evolve into cohesive, thoughtful brand experiences. My work sits at the intersection of branding, creativity and entrepreneurship. I’m driven by building brands that are not only visually compelling, but also well-positioned, scalable and guided by a clear purpose.

Graphic Design & Illustration

KRASZ LAB • Selbstständig

Jun 2020 - Present • 6 yrs 4 mos

As a freelancer in Vancouver, I worked with various clients to create and refine brand identities and visual materials. I collaborated closely with artists in developing their brand identities, creating elements such as logos and color palettes that reflected their vision and style. I was also responsible for designing flyers, brochures, and posters, as well as invitations and business cards. Additionally, I developed designs for social media and websites, creating a consistent digital presence, as well as projects for books, advertisements, and other materials. Each project was an opportunity to apply my creativity to deliver impactful and high-quality visual solutions.

Product Designer

Curv Group • Vollzeit

Mar 2025 - Oct 2025 • 7 mos

Worked as a Product Designer in a US-based company, contributing to the development of physical products for international markets. My role involved creating production-ready presentations and preparing clear, detailed design materials and specifications to be sent directly to factories, helping bridge the gap between design, engineering, and manufacturing. Alongside product development, I collaborated on website optimization and SEO, improving structure, content clarity, and overall digital performance. I also supported social media content and campaign development, ensuring product stories were aligned with brand positioning and marketing goals. I worked closely with a large, multidisciplinary team, collaborating across design, marketing, operations, and production. Some of this work included the development of special projects for major global companies. This experience helped me grow as a designer who works comfortably at the intersection of product design, branding, and digital strategy, combining creativity with structure, collaboration, and execution.