Erin Smith

Senior SEO Director and Growth Strategy Leader

Medical

May 2021 - Present • 5 yrs

Leading SEO and digital growth strategy for PromiseCare Medical Group, a 100+ location healthcare network based in the United States. Responsible for all aspects of local search performance, Google Business Profile optimization, and online reputation management across the full location network. Core responsibilities include HIPAA-compliant GMB optimization, multi-location review management, and local search strategy for high-value healthcare keywords. Oversee response management protocols that ensure every patient-facing communication meets federal compliance standards while maintaining an authentic, empathetic brand voice across all locations. Results to date: Increased network average star rating from 3.8 to 4.7 in 8 months. Improved Map Pack rankings for 23 high-value keywords. Increased positive review volume by 140%. Grew review response rate from 18% to 98% across the network. Developed internal frameworks for scalable, compliant reputation management that now inform the specialized GMB services offered through Smith & Floyd LLC.

Technical SEO Specialist

Pottery Barn

May 2022 - Dec 2022 • 7 mos

Provided enterprise technical SEO services for Williams-Sonoma, a major national retail brand operating hundreds of locations across the United States. Worked within a large-scale digital ecosystem requiring precise coordination between technical site architecture, local search optimization, and multi-location presence management. Responsibilities included technical SEO auditing, on-page optimization, and local search strategy across a complex, multi-location retail environment. Developed deep expertise in the unique challenges of managing digital presence at scale — consistent brand signals across hundreds of locations, location-specific optimization, and the technical infrastructure required to support enterprise-level local search performance. This experience working at the intersection of enterprise SEO and multi-location management directly informs the scalable GMB reputation and local search strategies delivered through Smith & Floyd LLC today — particularly for franchise, DSO, and multi-location clients managing 5 to 50+ locations.

Founder and Enterprise SEO Consultant

SEO Assistance

Nov 2019 - Sep 2021 • 1 yr 10 mos

Co-founded and operated a boutique enterprise technical SEO consultancy serving mid-market and enterprise clients across multiple industries. Built the agency from the ground up alongside co-founder Robert Smith, developing a reputation for rigorous technical SEO methodology, local search expertise, and measurable results for complex, multi-location clients. Specialized in local search optimization, Google Business Profile management, and online reputation management — developing the foundational expertise in GMB strategy and multi-location presence management that underpins Smith & Floyd LLC today. Served clients ranging from regional businesses to national brands, managing large-scale local search campaigns requiring precise technical execution and strategic oversight. Successfully grew the agency to a point of acquisition, demonstrating the ability to build, scale, and deliver a professional SEO services business from concept to exit. The systems, frameworks, and client management experience developed during this period directly inform the specialized, compliance-focused GMB reputation services now offered through Smith & Floyd LLC.