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Erica B
@erica_ari
Lead Product Web and Mobile Designer
Vereinigte Staaten
Englisch
Über mich
I'm a Lead Product Designer with 8+ years of experience designing web and mobile applications, while turning fragmented experiences into seamless, scalable products used by millions. My work sits at the intersection of systems thinking, product architecture, and high-level user experiences.
Kompetenzen
Erica B
offline •
Meine Dienstleistungen
Website-UI/UX-Design
I will create web and mobile app
Portfolio
Arbeitserfahrung
Truist Bank
Truist
Jun 2025 - Oct 2025 • 4 mos
Product Designer Mobile
Verizon • Vollzeit
Oct 2024 - Feb 2025 • 4 mos
Led the end-to-end system integration of the Gizmo Watch messaging experience into the My Verizon app, re-architecting a standalone product into a multi-product ecosystem serving millions of users. Defined information architecture, navigation models, and feature hierarchy to support multi-user roles (e.g., parent/child), device relationships, and account- level permissions. Designed and implemented conditional access frameworks and feature gating, ensuring functionality dynamically adapts based on user eligibility and device ownership. Mapped cross-system dependencies and data flows across messaging, device services, and account systems to ensure consistency across user states and edge cases. Partnered with legal and privacy teams to translate compliance requirements (e.g., communication involving minors) into scalable system rules and enforceable product behaviors.
Product Designer
United Airlines • Vollzeit
Apr 2023 - Jul 2023 • 3 mos
Owned and led the re-architecture of the mobile app’s information architecture, redesigning navigation and system structure for a high-traffic consumer platform. Defined navigation frameworks, feature hierarchy, and interaction patterns across booking, check-in, and trip management systems. Improved cross-feature navigation and user flow efficiency, enabling users to complete key actions faster across complex workflows. Delivered a scalable IA framework supporting future product growth and increased feature complexity
