Ella M

SOCIAL MEDIA AND VA FOR SHOPIFY

Essentials • Freiberufler

Jun 2026 - Present • 5 mos

As the Social Media Manager for Essentials Store, I oversee the brand's presence across Facebook, Instagram, and TikTok, developing and scheduling strategic content that increases brand visibility, engagement, and qualified traffic. My responsibilities include managing social media marketing campaigns, creating product-focused content strategies, and maintaining consistent posting schedules to strengthen audience growth and customer trust. In addition, I coordinate the setup and optimization of Meta Shop and TikTok Shop, ensuring products are effectively showcased across multiple sales channels. To support revenue growth, I implement influencer and creator marketing initiatives by recruiting and collaborating with content creators on a commission-based model, enabling scalable product promotion and increased conversions. This approach helps the brand leverage user-generated content and social proof to drive sales while maintaining a positive return on investment. Key Contributions: • Managed and optimized Facebook, Instagram, and TikTok business accounts. • Developed content calendars and scheduled high-performing product-focused posts. • Increased brand visibility, engagement, and traffic through consistent social media management. • Set up and managed Meta Shop and TikTok Shop integrations. • Coordinated creator and affiliate partnerships for commission-based product promotion. • Supported ecommerce growth through social commerce and influencer marketing strategies. • Contributed to scalable customer acquisition and long-term brand growth. I specialize in combining social media management, ecommerce optimization, and creator marketing to help online stores build stronger brand awareness, generate consistent traffic, and achieve sustainable growth.