Effah Ezzatee

@effahezzatee

Strategic Marketing Consultant

Singapur
Englisch, Malaiisch
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
I am a strategic marketing professional with 9+ years of experience driving digital, CRM, and customer lifecycle initiatives within global brand environments. I operate at the intersection of strategy, data, and human behaviour — translating insights into initiatives that improve customer experience, performance visibility, and long-term brand equity. Beyond marketing, I’m a multi-passionate builder — drawn to creativity, disciplined self-mastery, and projects with purpose. If you’re building for sustainable growth and meaningful customer relationships, let’s connect 🤝... Mehr lesen

Kompetenzen

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effahezzatee
Effah Ezzatee
offline • 

Meine Dienstleistungen

Marketingberatung
I will create a data driven marketing strategy for your brand growth
Ab180 $ / ProjektWeitere Details

Arbeitserfahrung

Singapore_Airlines

Digital Comms & Ad Operations

Singapore Airlines • Vollzeit

Nov 2021 - Present • 4 yrs 6 mos

Responsible for global campaign management efforts, creating and maintaining diverse automated, ad-hoc, and scheduled email campaigns. Developed email campaigns from HTML and set templates, incorporating email workflows, asset coordination, copywriting, QA, audience targeting, scheduling and performance tracking. Monitored, debugged and resolved issues impacting email deliverability and workflows. Ideated and published an in-house eDM copywriting generation and translation tool, powered by Jarvis.

Airbnb

Marketing Specialist (via 33Talent)

Airbnb • Vollzeit

Apr 2021 - Oct 2021 • 6 mos

Updated and maintained the APAC Marketing Merchandising Playbook to ensure alignment with global standards and regional nuances. Assisted in the creation and refinement of landing pages to enhance user engagement and marketing effectiveness. Researched, curated, and obtained permissions for a diverse range of social imagery, ensuring representation of the rich cultural variety across the APAC region. Managed and curated galleries within Pixlee.