Kathy lunez

Book Publisher, Promoter & Marketing Specialist

Book University • Freiberufler

Jan 2022 - Present • 4 yrs 8 mos

I work with independent authors and publishers to improve their book visibility, strengthen their online presence, and connect their books with the right readers. My experience covers book promotion, publishing support, Amazon optimization, reader discovery, and creative marketing strategies tailored to individual books and authors. Key Responsibilities & Experience: • Develop and execute customized marketing strategies for fiction and nonfiction books across different genres. • Help authors improve their Amazon book listings through keyword research, Kindle SEO, category research, and listing optimization. • Conduct reader discovery and market research to identify relevant audiences, reader interests, competitive titles, and opportunities for improved book positioning. • Support authors with Amazon Author Page optimization and professional author branding. • Create promotional concepts including book trailers, cinematic teasers, social media content, promotional graphics, book mockups, and author event materials. • Develop strategies for TikTok and other social platforms to increase book awareness, reader engagement, and organic discovery. • Research book markets and competing titles to help authors better understand their target audience and position their books effectively. • Work directly with authors to understand their goals, challenges, existing marketing efforts, and long term publishing objectives. • Provide professional recommendations based on each book's genre, audience, positioning, and current online presence. • Assist authors in building a stronger and more consistent professional brand across their Amazon and social media platforms. Areas of Expertise Amazon KDP & Kindle SEO Amazon Book Listing Optimization Amazon Author Page Optimization Book Marketing & Promotion Reader Discovery & Market Research Keyword & Category Research TikTok Book Promotion Book Cinematic Trailers Book Promotional Graphics & Mockups Author Branding