Anthony

Digital Commerce Growth Strategist

Laboratoire Garancia • Freiberufler

Aug 2025 - Present • 9 mos

Currently leading end-to-end digital growth strategy, overseeing performance marketing, paid media campaigns, and CRM lifecycle optimization to drive scalable customer acquisition and long-term retention. Core Responsibilities: Managed paid social and performance campaigns across Meta platforms Oversaw CRM strategy, segmentation, and lifecycle automation Optimized lead acquisition funnels and landing pages Implemented retargeting systems to increase conversion rates Structured email marketing workflows for retention and upsell Managed analytics tracking and campaign performance reporting Key Contributions Since August 2025 Increased website traffic by 45% within 4 months through structured paid acquisition and funnel optimization Reduced cost-per-lead by 30% through audience segmentation and creative testing Generated an average of 500+ qualified leads per month via performance-driven campaigns Improved email open rates from 18% to 32% through CRM segmentation and lifecycle automation Managed and optimized a $3,000+ monthly ad budget to ensure consistent ROAS improvement Through strategic performance marketing and CRM optimization, we have strengthened the brand’s digital acquisition engine and built a scalable growth framework focused on sustainable revenue expansion, customer retention, and measurable ROI.