Noman K

Google Analytics Consultant

DM Lytics • Freiberufler

Jan 2022 - Present • 4 yrs 5 mos

A senior GA4 consultant helping marketers and website owners make sense of their website data. I help debugging and fixing tracking issues related to GA4, GTM, Meta Pixel & Google Ads. On top of this i work with marketing agencies as well to provide white label analytics services.

GA4, GTM, Meta Pixel & CAPI Server-Side Tracking — Setup Complete

Meals with Milz

Nov 2025 - Dec 2025 • 1 mo

The full tracking setup is done and verified. Here's a clear summary of what was installed, fixed, and confirmed: 👉 Worked on a custom-built website, guiding the developer through proper dataLayer installation to ensure clean, structured data for all tracking. 👉 Connected the site to Google Tag Manager and routed all tracking through a single container for clean, centralized management. 👉 Set up server-side tracking using GTM alongside Stape for improved data accuracy, performance, and reliability. 👉 Implemented the full GA4 ecommerce funnel: view_item, add_to_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase. 👉 Mapped all corresponding Meta Pixel events: PageView, ViewContent, AddToCart, BeginCheckout, AddPaymentInfo, Purchase, and Search. 👉 Configured all required tags, triggers, and parameters for accurate, consistent event firing. 👉 Implemented advanced match-quality improvements, including first-party cookies and local storage values (_fbc, _fbp) for stronger event matching. 👉 Set up cross-domain tracking to keep user sessions consistent across domains. 👉 Tested and debugged using GTM Preview and Chrome extensions, with proper event deduplication in place — achieving a 9.3 Event Match Quality score. 👉 Confirmed each event fires only once per action, with tracking tied to a single, correct account setup. Everything is now clean, accurate, and fully aligned with your requirements.