MaryWebExpert

Landing Page Designer

Sep 2024 - Nov 2024 • 2 mos

I design professional, responsive, and conversion-focused landing pages for businesses, coaches, consultants, service providers, and online brands. My goal is to create landing pages that are visually appealing while guiding visitors toward a specific action, such as submitting a form, booking an appointment, requesting information, purchasing a product, or joining an email list. I work on the complete landing page structure, including hero sections, headlines, supporting copy, benefits, service sections, testimonials, social proof, lead capture forms, calls to action, FAQs, and footer sections. I focus on creating clean layouts, clear messaging, strong visual hierarchy, simple navigation, and responsive designs that work properly across desktop, tablet, and mobile devices. My process starts by understanding the business, target audience, offer, and main conversion goal. I then plan the page structure and user journey before building or redesigning the landing page. I make sure important information is easy to find and that calls to action are positioned naturally throughout the page. I also review the page for spacing, readability, mobile responsiveness, consistency, and overall user experience. When working with sales funnels, I connect landing pages with lead capture forms, CRM systems, email marketing platforms, appointment calendars, and automation workflows where required. I also improve existing pages by identifying design problems, weak calls to action, confusing layouts, and unnecessary sections that can affect conversions. The result is a clean, professional, mobile-friendly landing page designed around the client's business goals and customer journey.

GoHighLevel CRM & Automation Specialist

May 2024 - Jul 2024 • 2 mos

I specialize in setting up and improving GoHighLevel CRM systems for businesses that want a more organized and automated way to manage leads, customers, appointments, and sales opportunities. I create practical CRM systems that help businesses capture leads, store contact information, manage pipelines, automate follow-ups, and maintain consistent communication throughout the customer journey. My work includes GoHighLevel account setup, CRM configuration, pipelines, opportunities, forms, surveys, calendars, appointment booking systems, workflow automation, email sequences, SMS follow-ups, lead nurturing, and basic integrations. I build automated workflows based on specific customer actions, such as submitting a form, booking an appointment, moving through a pipeline, or becoming a new customer. I also help organize existing CRM accounts by reviewing workflows, removing unnecessary steps, improving pipelines, and making the system easier to manage. My process begins by understanding the business goals, sales process, lead sources, and customer journey. I then structure the CRM, create the required pipelines and workflows, connect forms and calendars, configure follow-up sequences, and test the system from the customer's perspective. I pay close attention to automation logic, communication timing, lead organization, and user experience. The goal is to create a reliable CRM environment that saves time, improves lead management, reduces missed follow-ups, and gives businesses better control over their sales process. I focus on building simple, scalable, and easy-to-use systems rather than complicated setups that are difficult to maintain.