
David
Klaviyo Email and SMS Flows, Retention Revenue for Shopify and DTC Brands
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Email Lifecycle Marketing & Conversion Optimization
Ecom Automation Gurus • Freiberufler
Nov 2025 - Mar 2026 • 4 mos
Specialized in designing lifecycle email strategies for ecommerce brands using Klaviyo, with a focus on increasing repeat purchases and customer lifetime value (LTV). Key responsibilities included: Auditing existing Klaviyo setups and identifying revenue leaks in flows and campaigns Designing lifecycle strategies across acquisition, conversion, retention, and reactivation stages Creating segmented email campaigns based on customer behavior and purchase history Optimizing flow timing, frequency, and engagement triggers for higher conversion rates Supporting A/B testing for subject lines, content structure, and CTA performance Outcome focus: Helped brands transition from basic email automation to structured lifecycle marketing systems that support long-term revenue growth.
Klaviyo Email Marketing & Automation Specialist (Shopify DTC)
Klaviyo • Freiberufler
Oct 2025 - Dec 2025 • 2 mos
Worked with Shopify-based ecommerce brands to design and implement end-to-end Klaviyo email marketing systems focused on revenue generation and customer retention. Key responsibilities included: Building and optimizing core automation flows (Abandoned Cart, Welcome Series, Post-Purchase, Win-back, Browse Abandonment) Structuring customer segmentation for targeted campaigns and personalization Setting up proper tagging, triggers, and flow logic inside Klaviyo Improving email deliverability through list hygiene and engagement-based segmentation Writing conversion-focused email copy aligned with brand tone and purchase psychology Outcome focus: Helped businesses improve email-driven conversions by turning inconsistent email activity into structured lifecycle automation systems.