
KhapoAgency
Full cycle digital growth: Web Development and Performance Marketing
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Marketing and PPC specialist
AMA Consulting Group • Freiberufler
Feb 2019 - Present • 7 yrs 6 mos
As a Marketing and PPC Specialist at Khapo Agency, I specialize in driving measurable business growth through advanced Meta Ads (Facebook & Instagram) and integrated performance marketing strategies. Key achievements and responsibilities include: International Scaling: Successfully managed and optimized advertising campaigns for e-commerce, Shopify stores, and B2B segments across global markets. Lead Generation: Developed and executed high-conversion funnel strategies and strategic promotional campaigns (such as high-ROI restaurant marketing and local business lead gen) that consistently lowered customer acquisition costs (CPA). Data-Driven Optimization: Conducted deep data analytics, audience segmentation, and budget scaling to maximize ROI/ROAS for clients. Full-Cycle Collaboration: Partnered closely with our development and design teams to align landing page performance with active ad campaigns, creating seamless user journeys.