
Muhammad Adnan
GTM Strategist, Email Marketing Manager
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
GTM Strategist
B2B Rocket • Vollzeit
Nov 2024 - Feb 2026 • 1 yr 3 mos
Led end-to-end outbound lead generation and GTM execution for B2B clients using a DFY model. Started as an Email Marketing Specialist managing and scaling cold email campaigns, then promoted to GTM Strategist, owning client strategy, pipeline management, and execution. Built and optimized multi-channel outbound systems including cold email, LinkedIn outreach, and AI calling. Developed ICP-driven targeting, managed lead sourcing (Apollo, Sales Navigator, Clay), and ensured high deliverability through dedicated email infrastructure and mailbox systems. Managed hundreds of client campaigns across multiple industries, driving qualified leads and sales conversations. Worked directly with clients, handling onboarding, strategy alignment, and continuous optimization. As a GTM Strategist, owned HubSpot pipeline management, moved clients through lifecycle stages, diagnosed GTM bottlenecks, and improved targeting, messaging, and overall campaign performance.
Email Marketing Mangaer
Liaise • Freiberufler
Mar 2025 - Oct 2025 • 7 mos
Led outbound lead generation and email outreach campaigns to drive user acquisition for a creator-focused collaboration platform. Owned the end-to-end process from audience targeting to campaign execution and optimization. Built and segmented targeted lists of creators, influencers, and collaboration-focused professionals across platforms like YouTube, TikTok, Instagram, and podcasts. Developed personalized messaging focused on collaboration value and ease of use to increase engagement and platform sign-ups. Executed and optimized multi-step cold email campaigns, continuously improving performance through testing, segmentation, and follow-up strategies. Campaigns generated strong engagement, including 63,000+ emails sent, high open rates, and 200+ qualified collaboration opportunities, helping establish a solid base of early adopters for the platform.