
Daniel Lawson
MailerLite Expert Ecommerce Email Marketing and Automation Specialist
Kompetenzen

Meine Dienstleistungen
Arbeitserfahrung
Email Marketing Automation Specialist
Conversion Digital • Selbstständig
Jan 2024 - Present • 2 yrs 8 mos
I architect high-converting MailerLite e-commerce email flows that maximize customer lifecycle value. My day-to-day work centers on mapping behavioral automation workflows, including multi-stage abandoned cart recovery, browse abandonment sequences, and post-purchase upsell campaigns for global brands. I continuously split-test copy, design high-converting pop-up forms, and analyze deep engagement metrics to ensure maximum return on investment for scaling online stores during peak seasonal sales.
MailerLite Technical Consultant
Remote Freelance Paralegal | Confidential Law Firm • Freiberufler
Jan 2022 - Dec 2023 • 1 yr 11 mos
I resolved critical email deliverability issues, domain verification failures, and spam box complaints for international e-commerce merchants. My primary responsibilities involved auditing DNS settings to properly configure and authenticate SPF, DKIM, and DMARC records to align with Google and Yahoo sender guidelines. I successfully helped brands repair poor sender reputations, monitor blacklists, and ensure their seasonal marketing campaigns consistently bypassed spam filters to land directly in the primary inbox.