Windy P

eCommerce Marketing Consultant

Toptal • Freiberufler

Jul 2024 - Present • 2 yrs 3 mos

Consult for D2C and subscription brands through Toptal’s vetted talent network. • Run paid media (Google Ads, Meta), SEO, email/SMS, and funnel optimization programs focused on lowering CAC and raising ROAS. • Build conversion funnels and scale acquisition for high-growth startups with recurring revenue models. • Recent client: Hadley Reese, a domestic staffing agency, for eCommerce SEO and search visibility.

eCommerce Business Analysis Manager

Parts Town • Vollzeit

Jan 2025 - Mar 2026 • 1 yr 2 mos

Owned pricing, promotion, and performance analysis across subscription and one-time purchase lines. • +20% customer retention through data-driven pricing and promotional optimization. • +15% shipping revenue by redesigning pricing models with margin analysis and competitive benchmarking. • Built weekly executive dashboards covering revenue, margin, and subscription KPIs for senior leadership. • Led budget allocation, margin tracking, and promotional calendar execution across all business lines.

Head of eCommerce Growth

Tires Easy • Vollzeit

May 2023 - Jul 2024 • 1 yr 2 mos

Led performance marketing across Tires Easy, Giga Tires, and Tires Easy Truck. • 900% increase in organic gross sales through SEO and content marketing. • 10X year-over-year revenue growth for giga-tires.com. • +500% traffic and +600% sales from affiliate and paid search across all three brands. • Launched a website redesign and reputation management program that moved the company into the top tier of online tire retailers. • Rebuilt the marketing team; hired and managed 11 people. • Managed manufacturer CO-OP budgets, monthly promotional calendars, and competitive pricing reviews.