Ollie

Digital Media Operations Executive

Nielsen • Vollzeit

Aug 2018 - Jun 2025 • 6 yrs 10 mos

As a Digital Media Operations Executive at Nielsen (August 2018 – July 2025), I was responsible for the end-to-end management of digital media assets across the Australia and New Zealand (ANZ) markets. My role combined strategic project leadership with hands-on creative execution and performance analytics. Key Responsibilities & Global ImpactAsset Management: I led the design and development of all digital media assets for ANZ, including HTML emails, website content, video production, and social media collateral. Global Mentorship: I acted as a strategic lead for international teams in the UK, India, Europe, and NZ, creating design templates and teaching PPC strategies to improve their global performance and cost efficiency. Campaign Strategy: I managed full-funnel marketing campaigns across Google, Meta (Facebook/Instagram), Snapchat, and TikTok, overseeing budget tracking and media channel planning. Performance Optimization: I utilized keyword research and technical integration to enhance SEO and maintained the brand’s "voice" across all social channels. Financial & Performance Achievements Cost Efficiency: I developed a bespoke PPC strategy that reduced the cost of external advertising, consistently performing 32.5% under target CPA. Rapid ROI: On the Meta platform, I achieved a 68% decrease in CPA within just two months while increasing engagement by 775%. Google Ads Success: My campaigns maintained a 5% average CTR and delivered results while staying 7% under the CPA target. Platform Innovation: I launched a TikTok strategy to capture younger demographics, achieving 5.4 million impressions in seven months with a highly efficient $0.38 CPC and $1.40 CPM. Growth Metrics: My creative designs drove a 118% increase in traffic and a 117% rise in new website users.