BRANDING

How Outsourced Art Became the Heart of Fiverr's Brand Identity

With a never-ending demand for creative projects, our design team looked to Fiverr Pro talent to help. See how then the inspiring deliveries they got from freelancers became part of the permanent brand identity – both on and offline.

Find vetted talent

Project

Build a rich brand style guide to serve all of Fiverr

Talent

Illustrator @Miragrande
Calligraphist @Luchaacatto
Illustrator @Olgasemko

Impact

Tell a consistent brand story using outsourced components

The Challenge

The more complex a project is, the harder it is to outsource – for example, creating an entire brand identity. Like many design teams, Fiverr’s is intrinsic to its brand identity, along with the need for constant reinvention, visually-impressive assets, and large-scale consistency across all channels. To meet this need, Fiverr’s Design Team Leader, Adar Debby re-imagined her team’s approach to every project with one question in mind: how can they harness freelance talent to produce a constant flow of new assets while maintaining in-house brand sensitivity?

The Impact

Our in-house design team set up a smart system for onboarding and managing freelance talent, letting them outsource artistic components like calligraphy, illustrations, and 3D art in order to handle their high task demand. “From coffee cups to social media campaigns, almost every illustration you see worldwide today was designed by worldwide talent on Fiverr Pro,” said Adar Debby.

Immediate access to global talent

With an international network of different skills, it’s the easiest way to connect with the right people – for everything from 3D art, product design, illustrators, graphic design, typography, calligraphy.

Quality and diversity of designs

Collaborative team account

Insider Tip

We start every collaboration with straightforward briefs and brand guidelines to seamlessly onboard freelancers with our wide spectrum of design assets. Meanwhile, we lower friction with our “go-to” lists to easily save and quickly access the talent we trust most.

“Fiverr Pro brings us the right talent that we can return to repeatedly. We love working with freelancers from across the globe – whether you’re in-person or remote, whether you’re local or abroad, it just comes down to results and satisfaction”

Adar DebbyDirector of Brand Design, Fiverr

Think outside in-house

Get on-demand expertise for every project by vetted freelancers.