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Clara
@clararaj
Social Media Manager
Singapur
Englisch, Malaiisch
Über mich
I am a digital marketing professional with over 8 years of experience leading multi-market paid, organic, and performance marketing campaigns. I specialize in cutting cost-per-lead, exceeding fundraising targets, and driving significant engagement growth across the FMCG, NGO, and B2B sectors in Southeast Asia. I am skilled in audience segmentation, campaign analytics, and cross-functional stakeholder management.
Kompetenzen
Clara
offline •
Meine Dienstleistungen
Social-Media-Strategie
I will create an integrated social media strategy and content calendar for your brand
Portfolio
Arbeitserfahrung
Social Media Specialist
JCB
Aug 2025 - Aug 2026 • 1 yr
• Plan and manage integrated social media content calendars and paid media campaigns across 5 Southeast Asia markets, driving brand visibility, lead generation, and sales pipeline growth for heavy machinery. • Execute and optimize Meta Lead Generation campaigns for excavators, achieving cost-per-lead < $3 (88–94% below industry average) through audience segmentation, A/B testing, and budget scaling. • Develop localized campaign assets and ad creatives tailored to dealer markets to boost lead quality. • Build automated performance dashboards (Salesforce, Google Analytics, Sprinklr, Data Studio) tracking CPL, CTR, and conversion rates. • Partner with regional business managers and dealers to align campaign messaging and manage website content via WordPress.
Senior Executive, Digital & Growth Marketing
WWF • Vollzeit
Mar 2024 - May 2025 • 1 yr 2 mos
• Led digital climate and advocacy campaigns, translating complex issues like illegal wildlife trade into high-impact content across social, web, and email. • Delivered a fundraising campaign that exceeded target by 66% through audience segmentation, performance optimization, and storytelling. • Managed and optimized content across Facebook, Instagram, and TikTok tailored to platform algorithms. • Drove digital growth via paid media, SEO, and supporter journey optimization to improve lead generation, conversion, and retention. • Analyzed campaign performance using Google Analytics and Meta Business Suite to guide KPI tracking and audience insights.
Marketing Associate
Shopee
Oct 2021 - Dec 2022 • 1 yr 2 mos
• Planned and executed double-digit monthly social media campaigns aligned to major shopping events and consumer trends, driving engagement and traffic. • Produced high-performing content (giveaways, trend-led posts), achieving up to 99% week-on-week engagement growth. • Built and maintained KPI dashboards and post-campaign reports in Google Sheets tracking engagement, reach, conversions, and ROI. • Monitored brand sentiment using Talkwalker and audience insights via Emplifi, identifying risks and escalating crisis issues. • Developed creative briefs for design, media, affiliate, and partnership teams for cross-functional alignment.
