Charity A.

Senior Social Media Manager & Strategist (2023 – Present)

Printify • Freiberufler

Dec 2022 - Present • 3 yrs 9 mos

Spearheaded the digital presence and content strategy for diverse brands across Instagram, TikTok, and Facebook, focusing on turning engagement into community and sales. Content Strategy & Creation: Developed data-backed content calendars, high-performing Reels/TikToks, and aesthetic grids tailored to each brand’s unique identity. Audience Growth: Grew a client’s organic Instagram following by 15k+ targeted followers in 6 months through strategic community engagement and trend utilization. Social Commerce: Integrated social shopping features (Facebook,Instagram/TikTok Shop) and designed high-converting campaign funnels that drove a 35% increase in referral traffic to e-commerce stores.

E-Commerce Operations & Growth Specialist (2020 – Present)

Alibaba • Freiberufler

Sep 2020 - Present • 6 yrs

I Successfully managed and optimized end-to-end operations for multiple 6-7 figure e-commerce stores across Shopify and Ebay. Store Optimization: Overhauled product descriptions, SEO keywords, and UI/UX layouts, resulting in an average 22% increase in conversion rates for clients. Inventory & Supplier Management: Streamlined supply chain communication and inventory tracking to ensure 100% product availability during peak seasonal sales. Data-Driven Growth: Analyzed store analytics to identify drop-off points in the sales funnel, implementing targeted up-sell and cross-sell strategies that boosted Average Order Value (AOV) by 18%.