
Charlotte
Social Media Manager, Brand Growth and Content Strategy
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Senior Instagram & Short-Form Video Strategist
Instagram • Freiberufler
Apr 2021 - Present • 5 yrs 5 mos
- Managed Instagram grid aesthetics and TikTok content architecture for fashion and boutique brands, using Canva to create cohesive visual systems, collection storytelling, and premium product presentation. - Edited high-retention Instagram Reels and TikToks in CapCut, optimizing hooks, pacing, transitions, captions, trending audio, and visual sequencing around clothing collection lifecycles. - Used performance insights to refine posting patterns, creative formats, and audience targeting, strengthening algorithmic reach, audience retention, engagement, and product discovery.
Local Business & Growth Marketing Manager
Meta • Freiberufler
Apr 2021 - Present • 5 yrs 5 mos
- Managed localized social content across Instagram and Meta Business Suite, combining Canva-designed educational carousels, premium before/after presentation, Reels, and treatment-focused content architecture. - Applied compliance-minded messaging and carefully structured visual storytelling to communicate aesthetic procedures professionally while protecting brand credibility and patient trust. - Optimized Google Business Profile, location tagging, local hashtags, and city-specific content signals to strengthen local discovery and connect social engagement with qualified booking opportunities for premium aesthetics clients.