Catherine White
Level 1
Editor, Writer
Kompetenzen
Arbeitserfahrung
Freelance Writer/Book Editor
C.A. White Agency • Selbstständig
Aug 2018 - Present • 7 yrs 9 mos
Freelance writer, manuscript editor, proofreader, and online teacher for authors and aspiring writers across the globe, including ghostwriting several titles and children’s picture books for the “Barney” TV show founder. Worked with 50+ authors on concepts, outlines, and revisions of manuscripts, from substantive structural feedback through line edits, requiring in-depth research and fact-checking to ensure content accuracy. Also conducted online lessons and specific curriculum for writers, updating manuscripts for print and digital platforms.
Pilot Company
Vollzeit • 2 yrs 5 mos
Communications Supervisor
Mar 2023 - May 2024 • 1 yr 2 mos
Leader on the Communications team, championing all editorial content for both internal and external audiences. Strategized and collaborated across marketing teams to publish content cross-functionally. Monitored trends in the PR space, sharing out metrics with key stakeholders. Developed content strategy plan for key campaigns, working with executive leadership, design, and marketing teams to execute.
Communications Specialist II
Dec 2021 - Mar 2023 • 1 yr 3 mos
Spearheaded the planning and execution of publicity campaigns for top-tier company initiatives. Developed, researched, and maintained strong relationships in the c-store industry and with deal media. Leveraged SEO best practices and managed a company-wide editorial calendar to substantially increase content engagement by 480 percent YTD. Stayed on top of trends to stay competitive in the industry. Wrote creative press materials, pitches, and other collateral material, tripling media placements in 2022. Also worked with C-suite executives for media training and thought leadership content.