
carlos torres
Product catalogs and lookbooks designed to present your collection with clarity
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Freelance Graphic Designer | Product & Editorial Design
Torres • Freiberufler
Sep 2020 - Present • 6 yrs 1 mo
With 5 years of experience in graphic design, I specialize in creating product-focused materials for brands that need to present their collections professionally. My work covers fashion lookbooks, product catalogs, wholesale line sheets, brochures, sell sheets, and product sheets. I focus on the details that make these materials useful: arranging products in a logical order, presenting styles consistently, balancing imagery with essential information, and making product details easy to locate. For wholesale materials, I pay particular attention to how product names, style numbers, color options, and other buying details are organized. For lookbooks and catalogs, I consider the visual flow of each page and how the collection comes together as a complete presentation. Every project requires a different approach, so I adapt the layout to the brand, its products, and the purpose of the document rather than forcing every design into the same template. I value clear communication, thoughtful layout decisions, and careful attention to detail from the initial brief through final delivery.