Candice Janet

Multimedia Content Specialist

Freelance / Independent Consultant

Oct 2021 - Present • 4 yrs 10 mos

Delivered over 100+ high-impact video projects using CapCut and traditional editing suites, specializing in short-form storytelling and visual effects. Designed and launched responsive portfolios for independent artists and creators, focusing on clean UI/UX and mobile-first performance. Consulted on brand identity shifts, helping clients transition from static imagery to dynamic, video-first digital presences.

Lead Funnel Architect & No-Code Developer

Arch & Hook • Freiberufler

Apr 2026 - Aug 2026 • 4 mos

Architected & Developed High-Converting Funnels: Designed and deployed over 15+ conversion-optimized landing pages and multi-step funnels tailored for SaaS brands, digital marketing agencies, and local businesses using modern no-code platforms and AI-assisted development tools (Lovable). Built Advanced Lead Capture & CRM Automations: Integrated front-end interfaces with GoHighLevel (GHL) to streamline client acquisition, implementing automated SMS/email follow-up sequences, custom pipeline tracking, and multi-step qualification surveys. Designed Niche-Specific User Journeys: Developed SaaS and agency service funnels featuring interactive ROI calculators, dynamic pricing tables, and embedded calendar booking widgets. Engineered hyper-localized and luxury real estate funnels complete with interactive property filters, conditional booking forms, and VIP waitlist workflows to capture high-intent buyer leads. Optimized UI/UX & Conversion Rates: Focused heavily on user experience, split-layout forms, and responsive mobile-first architectures to reduce bounce rates and maximize lead conversion efficiency for clients.

Senior AI Content Strategist & Web Architect

Innovative Digital Agency

May 2021 - Jan 2026 • 4 yrs 8 mos

Engineered high-conversion landing pages using Framer and Webflow, resulting in a average 40% increase in user engagement for Series A startups. Spearheaded the integration of AI-generated video assets into web interfaces, creating immersive, "living" websites that reduced bounce rates by 25%. Managed end-to-end production pipelines, utilizing AI tools and CapCut to deliver viral-ready social content for global lifestyle brands.