Camilo

SEO & PPC Specialist

ProjectManager • Vollzeit

Nov 2020 - Jul 2026 • 5 yrs 8 mos

Professional Accomplishments - PPC • Implemented successful optimizations to multiple campaigns and ad groups across ProjectManager’s Google Ads property, with a monthly budget of $75,000 • Improved the performance of campaigns across all metrics (CPC, CPA, cost / conv, impressions, total conversions, CVR, etc.) • Implemented actions such as bid adjustments and custom conversion values to improve budget allocation across different regions of the world. • Created successful Google Ads campaigns in Spanish. • Launched highly successful performance max campaigns that combined HubSpot data from live customers, organic pages and Google Ads AI capabilities. • Collaborated with graphic designers to create image and video assets for Google Ad campaigns. • Created localized marketing Google Ads campaigns to achieve business objectives. (e.g. expanding in specific markets such as the UK) Professional Accomplishments - SEO • Helped the website grow from 600 pages to over 2200 pages by using keyword research, keyword planning and content strategy skills. • Over 2000 pages that I created or worked on currently generate over half a million dollars in monthly recurring revenue for the company. • Hundreds of pages I worked on currently are in the #1- #3 spots in Google rankings. • The average position ProjectManager’s pages for 2026 oscillated between 13.9 and 8.5 in Google Search Console. Very good for a site with over 2000 pages. • At its peak, the ProjectManager website would get 40,000 daily organic clicks as per the search console. • The site became an authoritative source in project management, manufacturing and construction-related topics. It’s frequently displayed in Google SERPs, Google’s AI overviews, Gemini and consistently quoted by LLMs. • Created over 150 templates for Word and Excel, free promotional assets that would get leads for the company. • Translated over 300 pages to Spanish, French and Portuguese. Those pages then yielded traffic and actions from custome